EXEC: Puma SE Appoints Former Nike EMEA Sales Head to Managing Director, Puma EMEA

{
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  "signal_type": "news",
  "signal_subtype": "leaves",
  "detected_at": "2026-09-21T19:23:34+00:00",
  "company": {
    "name": "Nike",
    "domain": "nike.com"
  },
  "data": {
    "url": "https://sgbonline.com/exec-puma-appoints-new-european-leaders/",
    "title": "EXEC: Puma SE Appoints Former Nike EMEA Sales Head to Managing Director, Puma EMEA - SGB Media",
    "contact": "Fokko de Rooij",
    "excerpt": "Puma SE has appointed Fokko de Rooij, formerly VP EMEA sales at Nike, to the role of managing director, Europe, effective October 1, 2026. The move comes after the departure of Javier Ortega, who stepped down from his role as GM EMEA in August. Ortega’s seat was originally set to be filled by Snipes CEO Dennis Schröder, in a move that was first announced by the company in May 2026. Schröder was expected to join Puma in May 2026 and succeeded by Samuel Deichmann, a fourth-generation member of the founding family of Snipes’ parent company, the Deichmann Group . Schröder has instead stayed with the sneaker and streetwear retailer as an advisor to the Snipes Management Board. Deichmann Group also owns Rack Room Shoes in the U.S. Fokko de Rooij (pictured right), who is said to be “an experienced international leader with a strong track record in sales, retail, supply chain and transformation management, built through various senior leadership roles at Nike across EMEA, China and in the global team,” is expected to report to Puma CEO Arthur Hoeld, who has temporarily assumed the duties of chief commercial officer (CCO) until a successor for that position is announced. Puma earlier this month announced that Matthias Bäumer was leaving the CCO role and Puma’s Management Board, effective September 30. In de Rooij’s most recent role as VP EMEA sales at Nike, he is said to have “managed...",
    "summary": "Fokko de Rooij, VP EMEA sales at Nike, is leaving the company to become managing director, Europe at Puma SE.",
    "planning": false,
    "job_title": "VP EMEA sales",
    "confidence": 1,
    "published_at": "2026-09-21T19:23:34Z",
    "effective_date": "2026-10-01",
    "job_title_tags": [
      "directors",
      "sales"
    ],
    "article_sentence": "Puma SE has appointed Fokko de Rooij, formerly VP EMEA sales at Nike, to the role of managing director, Europe, effective October 1, 2026.",
    "related_company_name": "Puma SE",
    "related_company_domain": "puma.com"
  }
}

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curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"nike.com","limit":20}'