Nike cutting more jobs as turnaround struggles continue

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  "signal_type": "news",
  "signal_subtype": "ends_partnership_with",
  "detected_at": "2026-10-02T15:11:39+00:00",
  "company": {
    "name": "Nike",
    "domain": "nike.com"
  },
  "data": {
    "url": "https://www.fox6now.com/news/nike-cutting-jobs-turnaround-struggles",
    "title": "Nike cutting more jobs as turnaround struggles continue - FOX6 News Milwaukee",
    "excerpt": "FILE-People pass by a Nike store on Sept. 29, 2026, in New York City. (Photo by KHemaz/GVN/Getty Images) Nike announced a plan to slash more jobs and adjust its global business divisions after the sports apparel titan projected a significant decline in full-year revenue. Reuters reported that Nike has worked to resurrect financial growth during the first two years of Nike CEO Elliott Hill’s tenure by transforming key sports like running and reestablishing partnerships with retailers. Dig deeper: Nike tells Reuters that the ​organization does not yet know the number of positions that will be cut under the restructuring, and it will start informing employees in 2027. The company’s program, building on previous rounds of layoffs, including one announced earlier in 2026, is expected to yield roughly $2.5 billion in savings through 2031. RELATED: Nike plans to cut hundreds of jobs amid automation push Meanwhile, Nike’s sales in China have plummeted for nine straight quarters. Reuters noted that the region represents 15% of Nike's annual revenue and is its third-largest market after the United States and Europe, the Middle East and Africa. The company recently said that starting in January, it will pull online sales rights from some of its biggest retail partners in China. Nike CEO Elliott Hill tells Reuters that sales in the U.S., Nike's ​largest region, increased 2%. The company’s...",
    "summary": "Nike plans to revoke online sales rights from some of its largest retail partners in China, starting in January.",
    "location": "China",
    "planning": true,
    "image_url": "https://images.foxtv.com/static.livenowfox.com/www.livenowfox.com/content/uploads/2026/10/1200/630/nike-store.jpg?ve=1&tl=1",
    "confidence": 0.8,
    "published_at": "2026-10-02T15:11:39Z",
    "location_data": [
      {
        "region": "Eastern Asia",
        "country": "China",
        "continent": "Asia",
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      }
    ],
    "effective_date": "2027-01-01",
    "article_sentence": "The company recently said that starting in January, it will pull online sales rights from some of its biggest retail partners in China."
  }
}

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  -d '{"domain":"nike.com","limit":20}'