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NoomTraffic snapshot

noom.com received 2M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.3% (~6,404 visits). Top: chatgpt.com (37%), perplexity.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
2,084,075
Month over month
-4.9%
3-month change
-9.6%
Global rank
15,452
Top country
US (82%)
Trend
Consecutive decline

More from Noom

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The full record

From the Signal API record

Numbers

Country rank
3,706
Category rank
13
Change, 3 months
-9.6%
Change, month over month
-4.9%
Digital health score
70

Details

Measured month
Aug 2026
Category
health/nutrition_diets_and_fitness
Mail visits
239,669
Traffic band
Established
Direct visits
350,125
Search visits
641,895
Small website
No
Snapshot date
Aug 1, 2026
Social visits
283,434
Brand strength
Weak
Referral visits
127,129
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.3% (~6,404 visits). Top: chatgpt.com (37%), perplexity.ai (0%).
Geo concentration
Highly concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
3/5
Country rank country
US
Digital health label
Good
Brand strength detail
Weak brand recognition with 17% direct traffic. Brand keyword ratio: 3/5.
Digital health detail
Score 70: Engagement 75/100 (25%), Volume 100/100 (20%), Brand 34/100 (15%), Diversification 100/100 (15%), Rank 75/100 (15%), AI Readiness 3/100 (10%).
Social traffic detail
Moderate social traffic at 14% of total visits (~283,434 visits).

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/96ea6fbd-9754-4cf9-ac6b-093c517e768f returns this record as JSON. POST /v1/companies/enrich returns every signal for noom.com.

{
  "signal_id": "96ea6fbd-9754-4cf9-ac6b-093c517e768f",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:16:28.259+00:00",
  "company": {
    "name": "Noom",
    "domain": "noom.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "noom.com received 2M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 2305397,
      "2026-07-01": 2192054,
      "2026-08-01": 2084075
    },
    "category": "health/nutrition_diets_and_fitness",
    "relevance": 13.8,
    "ai_traffic": {
      "total_visits": 6404,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 37.253
        },
        {
          "name": "perplexity.ai",
          "rank": 2,
          "share": 0.476
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.407,
      "pages_per_visit": 10.076,
      "avg_visit_duration_seconds": 175
    },
    "global_rank": 15452,
    "mail_visits": 239669,
    "country_rank": 3706,
    "top_keywords": [
      {
        "cpc": 4.97,
        "name": "noom",
        "volume": 55130,
        "estimated_value": 70940
      },
      {
        "cpc": 5,
        "name": "weight watchers",
        "volume": 67140,
        "estimated_value": 9030
      },
      {
        "cpc": 13.75,
        "name": "hers",
        "volume": 84760,
        "estimated_value": 2020
      },
      {
        "cpc": 4.96,
        "name": "noom login",
        "volume": 1420,
        "estimated_value": 1610
      },
      {
        "cpc": 9.94,
        "name": "noom weight loss",
        "volume": 2070,
        "estimated_value": 1560
      }
    ],
    "traffic_band": "established",
    "category_rank": 13,
    "direct_visits": 350125,
    "search_visits": 641895,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 283434,
    "top_countries": {
      "BR": 0.006,
      "CA": 0.024,
      "GB": 0.017,
      "IN": 0.006,
      "US": 0.816
    },
    "brand_strength": "weak",
    "change_3mo_pct": -9.6,
    "change_mom_pct": -4.9,
    "referral_visits": 127129,
    "traffic_sources": {
      "mail": 0.115,
      "paid": 0,
      "direct": 0.168,
      "search": 0.308,
      "social": 0.136,
      "referral": 0.061
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~6,404 visits). Top: chatgpt.com (37%), perplexity.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "3/5",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 70,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Weak brand recognition with 17% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 70: Engagement 75/100 (25%), Volume 100/100 (20%), Brand 34/100 (15%), Diversification 100/100 (15%), Rank 75/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 14% of total visits (~283,434 visits).",
    "engagement_quality_score": 75,
    "geo_concentration_detail": "Highly concentrated traffic: US (82%), CA (2%), GB (2%).",
    "referral_strength_detail": "Moderate referral strength at 6% of traffic (~127,129 visits).",
    "search_dependency_detail": "Low search dependency at 31% of total traffic.",
    "engagement_quality_detail": "High engagement (75/100) with 41% bounce rate, 10.1 pages per visit, and 175-second average duration."
  }
}

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