northropgrumman.com traffic surged 31% to 1M monthly visits.

{
  "signal_id": "558f8ff8-282f-49b1-996b-78d72b0668a7",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficSurge",
  "detected_at": "2026-08-13T11:20:36.703+00:00",
  "company": {
    "name": "Northrop Grumman",
    "domain": "northropgrumman.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "northropgrumman.com traffic surged 31% to 1M monthly visits.",
    "traffic": {
      "2026-05-01": 851818,
      "2026-06-01": 820883,
      "2026-07-01": 1072236
    },
    "category": "heavy_industry_and_engineering/aerospace_and_defense",
    "relevance": 70,
    "ai_traffic": {
      "total_visits": 4849,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 55.264
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 8.821
        }
      ],
      "traffic_share": 0.005
    },
    "engagement": {
      "bounce_rate": 0.36,
      "pages_per_visit": 5.571,
      "avg_visit_duration_seconds": 214
    },
    "global_rank": 39183,
    "mail_visits": 52540,
    "country_rank": 9535,
    "top_keywords": [
      {
        "cpc": 1.24,
        "name": "northrop grumman",
        "volume": 102580,
        "estimated_value": 83410
      },
      {
        "cpc": 1.31,
        "name": "northrop grumman careers",
        "volume": 18360,
        "estimated_value": 26280
      },
      {
        "cpc": 0.75,
        "name": "northrop grumman jobs",
        "volume": 4540,
        "estimated_value": 7480
      },
      {
        "name": "northrop careers login",
        "estimated_value": 4970
      },
      {
        "name": "b2 bomber",
        "volume": 68130,
        "estimated_value": 3550
      }
    ],
    "traffic_band": "established",
    "category_rank": 3,
    "direct_visits": 380644,
    "search_visits": 373138,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 156546,
    "top_countries": {
      "CA": 0.008,
      "DE": 0.005,
      "GB": 0.008,
      "IN": 0.005,
      "US": 0.869
    },
    "website_title": "Northrop Grumman's Equal Employment Opportunity and Affirmative Action Policies | Northrop Grumman",
    "brand_strength": "moderate",
    "change_3mo_pct": 25.9,
    "change_mom_pct": 30.6,
    "referral_visits": 42889,
    "traffic_sources": {
      "mail": 0.049,
      "paid": 0,
      "direct": 0.355,
      "search": 0.348,
      "social": 0.146,
      "referral": 0.04
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.5% (~4,849 visits). Top: chatgpt.com (55%), gemini.google.com (9%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "3/5",
    "website_description": "We believe every person has the right to equal employment opportunity and to be treated with fairness, dignity and equal consideration.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 72,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 36% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 72: Engagement 82/100 (25%), Volume 100/100 (20%), Brand 71/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 5/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 15% of total visits (~156,546 visits).",
    "engagement_quality_score": 82,
    "geo_concentration_detail": "Highly concentrated traffic: US (87%), GB (1%), CA (1%).",
    "referral_strength_detail": "Weak referral strength at 4% of traffic (~42,889 visits).",
    "search_dependency_detail": "Low search dependency at 35% of total traffic.",
    "engagement_quality_detail": "High engagement (82/100) with 36% bounce rate, 5.6 pages per visit, and 214-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/558f8ff8-282f-49b1-996b-78d72b0668a7 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"northropgrumman.com","limit":20}'