Norwegian Cruise Line names Lee Applbaum as Chief Marketing Officer.

{
  "signal_id": "a45c5ccf-7d15-42bd-8bb4-58fa98f6d837",
  "signal_type": "news",
  "signal_subtype": "hires",
  "detected_at": "2026-06-29T00:00:00+00:00",
  "company": {
    "name": "Norwegian Cruise Line",
    "domain": "ncl.com"
  },
  "data": {
    "url": "https://www.globenewswire.com/news-release/2026/06/29/3319295/0/en/Norwegian-Cruise-Line-Names-Lee-Applbaum-as-Chief-Marketing-Officer.html",
    "title": "Norwegian Cruise Line names Lee Applbaum as Chief Marketing Officer.",
    "contact": "Applbaum",
    "excerpt": "Norwegian Cruise Line names Lee Applbaum as Chief Marketing Officer.\n\nApplbaum brings more than 25 years of experience building iconic global brands, leading high-performing teams and driving strong culture.\n\nMIAMI, June 29, 2026 (GLOBE NEWSWIRE) - Norwegian Cruise Line(R), the innovator in global cruise travel, announced today the appointment of Lee D. Applbaum as Chief Marketing Officer beginning July 6, 2026.\n\nWith more than 25 years of experience building and transforming some of the world's most recognized consumer brands, Applbaum will lead the company's global marketing organization, driving brand strategy, guest engagement and demand generation while fostering a high-performing, collaborative culture across the team.\n\nApplbaum brings extensive global marketing experience across premium consumer brands. He served as global chief marketing officer at Patrón Spirits International and later Bacardi, leading the Tequila Patrón portfolio before expanding his scope to include Grey Goose. In these roles, he oversaw integrated marketing and innovation efforts across more than 150 countries, preparing him to later cofound a privately held venture focused on the development of disruptive and scalable spirits brands. Applbaum also served as a board advisor and later chief marketing officer at Wheels Up, the on-demand private aviation provider, where he played a key role in the...",
    "summary": "Norwegian Cruise Line will hire Applbaum as Chief Marketing Officer on Jul 6th '26.",
    "location": "Miami, Florida, United States, Northern America, Americas",
    "planning": false,
    "image_url": "https://ml.globenewswire.com/Resource/Download/24cf3a38-4690-4d49-ba88-4bc2794095a0",
    "job_title": "Chief Marketing Officer",
    "confidence": 1,
    "product_tags": [
      "marketing"
    ],
    "published_at": "2026-06-29T20:15:00Z",
    "location_data": [
      {
        "city": "Miami",
        "state": "Florida",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-07-06",
    "job_title_tags": [
      "marketing"
    ],
    "article_sentence": "\"I am honored to join Norwegian Cruise Line at such an exciting time for the brand and the broader cruise industry,\" said Applbaum, newly appointed chief marketing officer of Norwegian Cruise Line."
  }
}

curl https://signals.autobound.ai/v1/signals/a45c5ccf-7d15-42bd-8bb4-58fa98f6d837 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"ncl.com","limit":20}'