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NovartisTraffic decline

novartis.com traffic declined 28% to 1M monthly visits.

What happened

Minimal AI traffic at 0.8% (~10,201 visits). Top: chatgpt.com (73%), gemini.google.com (2%), claude.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,319,655
Month over month
-28.5%
3-month change
+34.4%
Global rank
43,408
Top country
US (30%)
Trend
Fluctuating

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The full record

From the Signal API record

Numbers

Country rank
35,560
Category rank
25
Change, 3 months
+34.4%
Change, month over month
-28.5%
Digital health score
63

Details

Measured month
Jul 2026
Category
health/biotechnology_and_pharmaceuticals
Mail visits
15,836
Traffic band
Established
Direct visits
410,413
Search visits
480,354
Small website
No
Snapshot date
Jul 1, 2026
Social visits
207,186
Website title
Novartis Privacy Hub
Brand strength
Moderate
Referral visits
174,194
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.8% (~10,201 visits). Top: chatgpt.com (73%), gemini.google.com (2%), claude.ai (0%).
Geo concentration
Moderately concentrated
Consecutive months
1
Engagement quality
Low
Brand keyword ratio
1/5
Website description
The Novartis Privacy Hub is the entry page for all information regarding data privacy at Novartis.
Country rank country
US
Digital health label
Good
Social traffic level
High
Brand strength detail
Moderate brand recognition with 31% direct traffic. Brand keyword ratio: 1/5.
Digital health detail
Score 63: Engagement 39/100 (25%), Volume 100/100 (20%), Brand 62/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 8/100 (10%).

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
trafficDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Start Free1,000 free creditsUse it in Claude via MCP
Show the full JSONThe record on this page and the API request

GET /v1/signals/fdd40b26-63f1-46f3-b618-22fc1276c4ee returns this record as JSON. POST /v1/companies/enrich returns every signal for novartis.com.

{
  "signal_id": "fdd40b26-63f1-46f3-b618-22fc1276c4ee",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-08-13T11:48:56.765+00:00",
  "company": {
    "name": "Novartis",
    "domain": "novartis.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "novartis.com traffic declined 28% to 1M monthly visits.",
    "traffic": {
      "2026-05-01": 982208,
      "2026-06-01": 1845458,
      "2026-07-01": 1319655
    },
    "category": "health/biotechnology_and_pharmaceuticals",
    "relevance": 70,
    "ai_traffic": {
      "total_visits": 10201,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 72.827
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 1.704
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 0.323
        }
      ],
      "traffic_share": 0.008
    },
    "engagement": {
      "bounce_rate": 0.488,
      "pages_per_visit": 2.601,
      "avg_visit_duration_seconds": 77
    },
    "global_rank": 43408,
    "mail_visits": 15836,
    "country_rank": 35560,
    "top_keywords": [
      {
        "name": "xxx",
        "volume": 2661190,
        "estimated_value": 86390
      },
      {
        "cpc": 1.21,
        "name": "novartis",
        "volume": 73270,
        "estimated_value": 58810
      },
      {
        "name": "نوفارتس",
        "volume": 6720,
        "estimated_value": 22890
      },
      {
        "cpc": 0.89,
        "name": "xhamster",
        "volume": 10339630,
        "estimated_value": 15990
      },
      {
        "name": "türk porno",
        "volume": 18890,
        "estimated_value": 13410
      }
    ],
    "traffic_band": "established",
    "category_rank": 25,
    "direct_visits": 410413,
    "search_visits": 480354,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 207186,
    "top_countries": {
      "CH": 0.051,
      "DE": 0.046,
      "IN": 0.096,
      "JP": 0.101,
      "US": 0.296
    },
    "website_title": "Novartis Privacy Hub",
    "brand_strength": "moderate",
    "change_3mo_pct": 34.4,
    "change_mom_pct": -28.5,
    "referral_visits": 174194,
    "traffic_sources": {
      "mail": 0.012,
      "paid": 0,
      "direct": 0.311,
      "search": 0.364,
      "social": 0.157,
      "referral": 0.132
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.8% (~10,201 visits). Top: chatgpt.com (73%), gemini.google.com (2%), claude.ai (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "low",
    "brand_keyword_ratio": "1/5",
    "website_description": "The Novartis Privacy Hub is the entry page for all information regarding data privacy at Novartis.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 63,
    "social_traffic_level": "high",
    "brand_strength_detail": "Moderate brand recognition with 31% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 63: Engagement 39/100 (25%), Volume 100/100 (20%), Brand 62/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 8/100 (10%).",
    "social_traffic_detail": "High social traffic at 16% of total visits (~207,186 visits).",
    "engagement_quality_score": 39,
    "geo_concentration_detail": "Moderately concentrated traffic: US (30%), JP (10%), IN (10%).",
    "referral_strength_detail": "Moderate referral strength at 13% of traffic (~174,194 visits).",
    "search_dependency_detail": "Moderate search dependency at 36% of total traffic.",
    "engagement_quality_detail": "Low engagement (39/100) with 49% bounce rate, 2.6 pages per visit, and 77-second average duration."
  }
}

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