Coca-Cola names Omnicom as media partner in North America, retains WPP Open X globally

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  "signal_type": "news",
  "signal_subtype": "signs_new_client",
  "detected_at": "2026-10-23T02:21:10+00:00",
  "company": {
    "name": "Omnicom",
    "domain": "omnicomgroup.com"
  },
  "data": {
    "url": "https://www.exchange4media.com/marketing-news/coca-cola-names-omnicom-as-media-partner-in-north-america-retains-wpp-open-x-globally-159401.html",
    "title": "Coca-Cola names Omnicom as media partner in North America, retains WPP Open X globally - Exchange4Media",
    "excerpt": "The Coca-Cola Company has announced the completion of a global marketing operating system review, reaffirming its commitment to building a world-class marketing ecosystem designed to drive growth, strengthen consumer connections and unlock the next generation of capabilities powered by data, technology and AI. Coca-Cola will retain WPP Open X as its media partner globally, with the exception of North America, Japan and South Korea. Coca-Cola has selected Omnicom as its media partner in North America. Omnicom will work closely with WPP StudioX. Dentsu will continue to handle media in Japan and South Korea, which was not part of the current review. WPP Open X will continue to serve as Coca-Cola’s global creative partner, which was not part of the current review. “We began this process with a clear objective: ensure we have the right partners, capabilities and operating model to continue to lead in a rapidly changing marketing landscape,” said Manolo Arroyo, Executive Vice President and Chief Marketing and Customer Commercial Officer, The Coca-Cola Company. “The outcome reinforces our confidence in the strength of our global marketing ecosystem and positions us to accelerate growth through deeper consumer understanding, greater agility and the responsible application of emerging technologies.” Since the creation of Open X in 2021, WPP has played a central role in helping...",
    "summary": "Omnicom has been selected as Coca-Cola's media partner in North America.",
    "planning": false,
    "image_url": "https://www.exchange4media.com/news-photo/159401-TheCoca-ColaCompany.jpg",
    "confidence": 0.95,
    "published_at": "2026-10-23T02:21:10Z",
    "effective_date": "2026-12-01",
    "article_sentence": "Coca-Cola has selected Omnicom as its media partner in North America.",
    "related_company_name": "The Coca-Cola Company",
    "related_company_domain": "coca-colacompany.com"
  }
}

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curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
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  -d '{"domain":"omnicomgroup.com","limit":20}'