Omnicom transfers hundreds of Omni AI employees to contractor Endava

{
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  "signal_type": "news",
  "signal_subtype": "decreases_headcount_by",
  "detected_at": "2026-08-21T03:46:56+00:00",
  "company": {
    "name": "Omnicom",
    "domain": "omnicomgroup.com"
  },
  "data": {
    "url": "https://www.storyboard18.com/advertising/omnicom-transfers-hundreds-of-omni-ai-employees-to-contractor-endava-108326.htm",
    "title": "Omnicom transfers hundreds of Omni AI employees to contractor Endava - Storyboard18",
    "excerpt": "The move comes months after Omnicom positioned its Omni platform at the centre of its AI strategy, with Adweek reporting that more than 460 employees have been transferred to outsourcing partner Endava while dozens of others were laid off. Advertising giant Omnicom Group has quietly transferred hundreds of employees involved in developing and operating its flagship AI-powered platform Omni to third-party technology services company Endava, according to an exclusive report by Adweek. The restructuring affects at least 468 employees across the United States, United Kingdom, India and Malaysia, most of whom were part of the product and engineering teams responsible for building and maintaining Omni, Adweek reported. The development is notable because Omni has been positioned as a cornerstone of Omnicom's technology and AI ambitions, particularly following the company's efforts to modernise the platform as part of its broader growth and innovation plans. Just months ago, Omnicom unveiled a revamped version of Omni and highlighted the platform as a key element of its future strategy. Layoffs accompanied the transfer Alongside the employee transfers, Adweek reported that approximately 50 US-based employees from the Omni Platforms Product & Engineering division were laid off on June 9. The layoffs reportedly occurred around the same time that the outsourcing initiative was underway...",
    "product": "Omni",
    "summary": "Omnicom Group transferred 468 employees from its Omni AI platform to outsourcing partner Endava across the United States, United Kingdom, India, and Malaysia.",
    "planning": false,
    "headcount": 468,
    "image_url": "https://images.storyboard18.com/storyboard18/2026/07/SB18-Article-Image-47-2026-07-220e2510cfdedf584ec4521a4845f2f8-1019x573.png",
    "confidence": 0.9,
    "product_data": {
      "name": "Omni",
      "full_text": "flagship AI-powered platform Omni",
      "fuzzy_match": false
    },
    "product_tags": [
      "future_tech",
      "general_technology"
    ],
    "published_at": "2026-08-21T03:46:56Z",
    "article_sentence": "The restructuring affects at least 468 employees across the United States, United Kingdom, India and Malaysia, most of whom were part of the product and engineering teams responsible for building and maintaining Omni, Adweek reported.",
    "related_company_name": "Endava",
    "related_company_domain": "endava.com"
  }
}

curl https://signals.autobound.ai/v1/signals/045392b9-405e-16c2-9168-8697c20731a3 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"omnicomgroup.com","limit":20}'