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Unified identity isn't just solving data problems - it's fundamentally rewriting how brands plan, buy, and measure media effectiveness. Earlier today at The Omnicom Space_, Katie Klein and Maureen Bosetti from Omnicom Media Group, David Mataranglo from KINESSO, Sean Muzzy from Acxiom - moderated by Nadav Geft from The Trade Desk - examined what unified identity means for marketing effectiveness in 2026. Acxiom's connected data foundation across Omnicom delivers what fragmented approaches can't - deeper scale, more intelligent targeting, and precise measurement. "You need data at the foundation acting as that connection layer, and that’s where Real ID™ from Acxiom comes in," stated Sean Muzzy. In the Age of Influence, we are harnessing the power of unified identity so brands can see their consumers clearly. #CES2026