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OpenSeaTraffic decline

opensea.io traffic declined 25% to 3M monthly visits.

Extracted by Autobound

From the Signal API record
Signal
Traffic decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
3,220,681
Month over month
-24.8%
3-month change
-1.9%
Global rank
14,413
Top country
US (24%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
10,873
Category rank
1
Change, 3 months
-1.9%
Change, month over month
-24.8%
Digital health score
80

Details

Measured month
Jun 2026
Category
crypto_and_blockchain/nft_marketplaces
Mail visits
22,545
Traffic band
Established
Direct visits
2,286,684
Search visits
228,668
Small website
No
Snapshot date
Jun 1, 2026
Social visits
466,999
Website title
The Non-Fungible Token Bible: Everything you need to know about NFTs | OpenSea
Brand strength
Strong
Referral visits
199,682
AI traffic detail
None AI traffic at 0% (~1,348 visits). Top: gemini.google.com (39%), perplexity.ai (6%), chatgpt.com (4%).
Geo concentration
Diversified
Referral strength
Moderate
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
1/5
Website description
This post provides an in-depth overview of non-fungible tokens: from the history of the non-fungible token, the technical anatomy of an ERC721, to the current state of the market, to the exciting future for NFTs.
Country rank country
US
Digital health label
Excellent
Brand strength detail
Strong brand recognition with 71% direct traffic. Brand keyword ratio: 1/5.
Digital health detail
Score 80: Engagement 88/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 0/100 (10%).

Extraction

Detected
Jul 16, 2026
signal_type
seo-traffic
signal_subtype
trafficDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/f12eef20-1eb5-4269-9f7a-b74337347d92 returns this record as JSON. POST /v1/companies/enrich returns every signal for opensea.io.

{
  "signal_id": "f12eef20-1eb5-4269-9f7a-b74337347d92",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-07-16T04:45:22.552+00:00",
  "company": {
    "name": "OpenSea",
    "domain": "opensea.io"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "opensea.io traffic declined 25% to 3M monthly visits.",
    "traffic": {
      "2026-04-01": 3284119,
      "2026-05-01": 4283847,
      "2026-06-01": 3220681
    },
    "category": "crypto_and_blockchain/nft_marketplaces",
    "relevance": 69.5,
    "ai_traffic": {
      "total_visits": 1348,
      "top_platforms": [
        {
          "name": "gemini.google.com",
          "rank": 1,
          "share": 38.679
        },
        {
          "name": "perplexity.ai",
          "rank": 2,
          "share": 5.969
        },
        {
          "name": "chatgpt.com",
          "rank": 3,
          "share": 3.773
        }
      ],
      "traffic_share": 0
    },
    "engagement": {
      "bounce_rate": 0.416,
      "pages_per_visit": 5.734,
      "avg_visit_duration_seconds": 386
    },
    "global_rank": 14413,
    "mail_visits": 22545,
    "country_rank": 10873,
    "top_keywords": [
      {
        "cpc": 1.58,
        "name": "opensea",
        "volume": 88630,
        "estimated_value": 128510
      },
      {
        "cpc": 0.7,
        "name": "open sea",
        "volume": 6720,
        "estimated_value": 6910
      },
      {
        "cpc": 1.06,
        "name": "nft",
        "volume": 118150,
        "estimated_value": 4600
      },
      {
        "cpc": 1.92,
        "name": "nft marketplace",
        "volume": 3730,
        "estimated_value": 2190
      },
      {
        "cpc": 2.57,
        "name": "bored ape yacht club",
        "volume": 7100,
        "estimated_value": 1880
      }
    ],
    "traffic_band": "established",
    "category_rank": 1,
    "direct_visits": 2286684,
    "search_visits": 228668,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 466999,
    "top_countries": {
      "HK": 0.064,
      "ID": 0.037,
      "IN": 0.047,
      "TR": 0.036,
      "US": 0.242
    },
    "website_title": "The Non-Fungible Token Bible: Everything you need to know about NFTs | OpenSea",
    "brand_strength": "strong",
    "change_3mo_pct": -1.9,
    "change_mom_pct": -24.8,
    "referral_visits": 199682,
    "traffic_sources": {
      "mail": 0.007,
      "paid": 0,
      "direct": 0.71,
      "search": 0.071,
      "social": 0.145,
      "referral": 0.062
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "None AI traffic at 0% (~1,348 visits). Top: gemini.google.com (39%), perplexity.ai (6%), chatgpt.com (4%).",
    "geo_concentration": "diversified",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "1/5",
    "website_description": "This post provides an in-depth overview of non-fungible tokens: from the history of the non-fungible token, the technical anatomy of an ERC721, to the current state of the market, to the exciting future for NFTs.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 80,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 71% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 80: Engagement 88/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 14% of total visits (~466,999 visits).",
    "engagement_quality_score": 88,
    "geo_concentration_detail": "Diversified traffic: US (24%), HK (6%), IN (5%).",
    "referral_strength_detail": "Moderate referral strength at 6% of traffic (~199,682 visits).",
    "search_dependency_detail": "Low search dependency at 7% of total traffic.",
    "engagement_quality_detail": "High engagement (88/100) with 42% bounce rate, 5.7 pages per visit, and 386-second average duration."
  }
}

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