Oracle launches AI-powered platform for media production and streaming
Article excerpt
Oracle has introduced Oracle Media Fabric, a platform aimed at enhancing media production and streaming efficiency. The platform integrates AI tools for content creation and delivery, targeting media companies and brands. The announcement: Oracle today announced Oracle Media Fabric, an integrated platform designed to help media companies, streaming providers, and brands reduce content production time and cost, distribute and stream high-quality video at scale, and create more personalised experiences for viewers. The platform brings sophisticated content creation and streaming capabilities once available only to the largest proprietary streaming platforms to content creators of all sizes. By connecting AI-powered creative tools with next-generation video delivery infrastructure built around open standards, Oracle Media Fabric enables audience-specific advertising, tailored programming, and shared viewing experiences built around what audiences care about. “Creating content and delivering it to viewers were separate processes,” said Clay Magouyrk, CEO, Oracle. “With Oracle Media Fabric, we’re bringing content creation and streaming together, using AI across the entire production and distribution workflow. That helps creators reduce production time and cost, make better use of their existing content, and tailor viewing experiences for different audiences in real-time.”...
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Oracle Media Fabric is planned to be available within the next 12 months.
