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OtisSustained decline

otis.com shows sustained decline with 3 consecutive months of decreases, down 17% overall to 359K.

What happened

Minimal AI traffic at 0.1% (~270 visits). Top: chatgpt.com (30%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
359,172
Month over month
-12%
3-month change
-16.6%
Global rank
109,704
Top country
US (16%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
13,448
Category rank
16
Change, 3 months
-16.6%
Change, month over month
-12%
Digital health score
60

Details

Measured month
Jun 2026
Category
heavy_industry_and_engineering/construction_and_maintenance
Mail visits
3,233
Traffic band
Developing
Direct visits
128,943
Search visits
183,178
Small website
No
Snapshot date
Jun 1, 2026
Social visits
3,592
Website title
Elevators, Escalators, Lifts & Moving Walks | Otis
Brand strength
Moderate
Referral visits
24,424
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.1% (~270 visits). Top: chatgpt.com (30%).
Geo concentration
Diversified
Search dependency
High
Consecutive months
3
Brand keyword ratio
2/5
Website description
otis is a leading manufacturer and maintainer of elevators, escalators, moving walkways with world class modernization tools & service packages for buildings
Country rank country
KR
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 36% direct traffic. Brand keyword ratio: 2/5.
Digital health detail
Score 60: Engagement 72/100 (25%), Volume 75/100 (20%), Brand 72/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 1/100 (10%).

Extraction

Detected
Jul 16, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/58132490-07c5-42b5-a4e5-b3c12811918f returns this record as JSON. POST /v1/companies/enrich returns every signal for otis.com.

{
  "signal_id": "58132490-07c5-42b5-a4e5-b3c12811918f",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-07-16T05:50:49.252+00:00",
  "company": {
    "name": "Otis",
    "domain": "otis.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "otis.com shows sustained decline with 3 consecutive months of decreases, down 17% overall to 359K.",
    "traffic": {
      "2026-04-01": 430643,
      "2026-05-01": 408105,
      "2026-06-01": 359172
    },
    "category": "heavy_industry_and_engineering/construction_and_maintenance",
    "relevance": 28.8,
    "ai_traffic": {
      "total_visits": 270,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 30.005
        }
      ],
      "traffic_share": 0.001
    },
    "engagement": {
      "bounce_rate": 0.374,
      "pages_per_visit": 4.116,
      "avg_visit_duration_seconds": 205
    },
    "global_rank": 109704,
    "mail_visits": 3233,
    "country_rank": 13448,
    "top_keywords": [
      {
        "cpc": 1.62,
        "name": "otis",
        "volume": 42930,
        "estimated_value": 19520
      },
      {
        "cpc": 1.83,
        "name": "otis elevator",
        "volume": 5700,
        "estimated_value": 4760
      },
      {
        "cpc": 1.51,
        "name": "オーチスエレベーター",
        "volume": 420,
        "estimated_value": 1420
      },
      {
        "cpc": 0.43,
        "name": "오티스",
        "volume": 5420,
        "estimated_value": 780
      },
      {
        "name": "日本オーチス・エレベータ株式会社",
        "volume": 630,
        "estimated_value": 660
      }
    ],
    "traffic_band": "developing",
    "category_rank": 16,
    "direct_visits": 128943,
    "search_visits": 183178,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 3592,
    "top_countries": {
      "GB": 0.058,
      "JP": 0.073,
      "KR": 0.156,
      "TW": 0.159,
      "US": 0.16
    },
    "website_title": "Elevators, Escalators, Lifts & Moving Walks | Otis",
    "brand_strength": "moderate",
    "change_3mo_pct": -16.6,
    "change_mom_pct": -12,
    "referral_visits": 24424,
    "traffic_sources": {
      "mail": 0.009,
      "paid": 0,
      "direct": 0.359,
      "search": 0.51,
      "social": 0.01,
      "referral": 0.068
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.1% (~270 visits). Top: chatgpt.com (30%).",
    "geo_concentration": "diversified",
    "referral_strength": "moderate",
    "search_dependency": "high",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "2/5",
    "website_description": "otis is a leading manufacturer and maintainer of elevators, escalators, moving walkways with world class modernization tools & service packages for buildings",
    "country_rank_country": "KR",
    "digital_health_label": "good",
    "digital_health_score": 60,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 36% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 60: Engagement 72/100 (25%), Volume 75/100 (20%), Brand 72/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 1/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~3,592 visits).",
    "engagement_quality_score": 72,
    "geo_concentration_detail": "Diversified traffic: US (16%), TW (16%), KR (16%).",
    "referral_strength_detail": "Moderate referral strength at 7% of traffic (~24,424 visits).",
    "search_dependency_detail": "High search dependency at 51% of total traffic.",
    "engagement_quality_detail": "High engagement (72/100) with 37% bounce rate, 4.1 pages per visit, and 205-second average duration."
  }
}

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