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OyoTraffic snapshot

oyorooms.com received 3M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.7% (~18,662 visits). Top: chatgpt.com (78%), gemini.google.com (22%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
2,531,278
Month over month
-1.5%
3-month change
-8%
Global rank
20,318
Top country
IN (58%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
2,236
Category rank
7
Change, 3 months
-8%
Change, month over month
-1.5%
Digital health score
65

Details

Measured month
Aug 2026
Category
travel_and_tourism/accommodation_and_hotels
Mail visits
45,563
Traffic band
Established
Direct visits
620,163
Search visits
1,437,766
Small website
No
Snapshot date
Aug 1, 2026
Social visits
30,375
Website title
OYO
Brand strength
Moderate
Referral visits
151,877
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.7% (~18,662 visits). Top: chatgpt.com (78%), gemini.google.com (22%).
Geo concentration
Highly concentrated
Search dependency
High
Consecutive months
3
Brand keyword ratio
3/5
Website description
For a delightful stay book HOTEL LE WESTERN at ₹1091/night..
Country rank country
IN
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 25% direct traffic. Brand keyword ratio: 3/5.
Digital health detail
Score 65: Engagement 65/100 (25%), Volume 100/100 (20%), Brand 49/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 7/100 (10%).

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/dec7a626-bb0d-4303-bbea-d38738de8f1b returns this record as JSON. POST /v1/companies/enrich returns every signal for oyorooms.com.

{
  "signal_id": "dec7a626-bb0d-4303-bbea-d38738de8f1b",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:16:34.503+00:00",
  "company": {
    "name": "Oyo",
    "domain": "oyorooms.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "oyorooms.com received 3M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 2751448,
      "2026-07-01": 2570336,
      "2026-08-01": 2531278
    },
    "category": "travel_and_tourism/accommodation_and_hotels",
    "relevance": 4.3,
    "ai_traffic": {
      "total_visits": 18662,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 77.615
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 22.385
        }
      ],
      "traffic_share": 0.007
    },
    "engagement": {
      "bounce_rate": 0.384,
      "pages_per_visit": 4.044,
      "avg_visit_duration_seconds": 153
    },
    "global_rank": 20318,
    "mail_visits": 45563,
    "country_rank": 2236,
    "top_keywords": [
      {
        "cpc": 0.21,
        "name": "oyo",
        "volume": 83210,
        "estimated_value": 310420
      },
      {
        "cpc": 0.13,
        "name": "oyp",
        "volume": 5620,
        "estimated_value": 38130
      },
      {
        "cpc": 0.23,
        "name": "oyo rooms",
        "volume": 7240,
        "estimated_value": 13740
      },
      {
        "cpc": 0.49,
        "name": "oyo hotel",
        "volume": 4360,
        "estimated_value": 6550
      },
      {
        "cpc": 2.34,
        "name": "motel 6",
        "volume": 32150,
        "estimated_value": 5070
      }
    ],
    "traffic_band": "established",
    "category_rank": 7,
    "direct_visits": 620163,
    "search_visits": 1437766,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 30375,
    "top_countries": {
      "GB": 0.062,
      "ID": 0.052,
      "IN": 0.582,
      "MY": 0.016,
      "US": 0.124
    },
    "website_title": "OYO",
    "brand_strength": "moderate",
    "change_3mo_pct": -8,
    "change_mom_pct": -1.5,
    "referral_visits": 151877,
    "traffic_sources": {
      "mail": 0.018,
      "paid": 0,
      "direct": 0.245,
      "search": 0.568,
      "social": 0.012,
      "referral": 0.06
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.7% (~18,662 visits). Top: chatgpt.com (78%), gemini.google.com (22%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "high",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "3/5",
    "website_description": "For a delightful stay book HOTEL LE WESTERN at ₹1091/night..",
    "country_rank_country": "IN",
    "digital_health_label": "good",
    "digital_health_score": 65,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 25% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 65: Engagement 65/100 (25%), Volume 100/100 (20%), Brand 49/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 7/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~30,375 visits).",
    "engagement_quality_score": 65,
    "geo_concentration_detail": "Highly concentrated traffic: IN (58%), US (12%), GB (6%).",
    "referral_strength_detail": "Moderate referral strength at 6% of traffic (~151,877 visits).",
    "search_dependency_detail": "High search dependency at 57% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (65/100) with 38% bounce rate, 4 pages per visit, and 153-second average duration."
  }
}

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