oyorooms.com shows sustained decline with 3 consecutive months of decreases, down 12% overall to 2M.

{
  "signal_id": "2b1ab341-34cb-4dca-afd8-fcc1c877d276",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-10-12T07:53:09.156+00:00",
  "company": {
    "name": "Oyo",
    "domain": "oyorooms.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "oyorooms.com shows sustained decline with 3 consecutive months of decreases, down 12% overall to 2M.",
    "traffic": {
      "2026-07-01": 2570336,
      "2026-08-01": 2531278,
      "2026-09-01": 2268636
    },
    "category": "travel_and_tourism/accommodation_and_hotels",
    "relevance": 29.1,
    "ai_traffic": {
      "total_visits": 20929,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 53.135
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 46.865
        }
      ],
      "traffic_share": 0.009
    },
    "engagement": {
      "bounce_rate": 0.387,
      "pages_per_visit": 5.055,
      "avg_visit_duration_seconds": 158
    },
    "global_rank": 19831,
    "mail_visits": 43104,
    "country_rank": 2070,
    "top_keywords": [
      {
        "cpc": 0.23,
        "name": "oyo",
        "volume": 77160,
        "estimated_value": 268700
      },
      {
        "cpc": 0.15,
        "name": "oyp",
        "volume": 5240,
        "estimated_value": 28850
      },
      {
        "cpc": 0.21,
        "name": "oyo rooms",
        "volume": 6450,
        "estimated_value": 12870
      },
      {
        "cpc": 0.5,
        "name": "oyo hotel",
        "volume": 5330,
        "estimated_value": 6190
      },
      {
        "cpc": 0.91,
        "name": "hotel near me",
        "volume": 57170,
        "estimated_value": 4350
      }
    ],
    "traffic_band": "established",
    "category_rank": 7,
    "direct_visits": 546741,
    "search_visits": 1304466,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 22686,
    "top_countries": {
      "GB": 0.057,
      "ID": 0.042,
      "IN": 0.596,
      "MY": 0.013,
      "US": 0.116
    },
    "website_title": "OYO | About US",
    "brand_strength": "moderate",
    "change_3mo_pct": -11.7,
    "change_mom_pct": -10.4,
    "referral_visits": 111163,
    "traffic_sources": {
      "mail": 0.019,
      "paid": 0,
      "direct": 0.241,
      "search": 0.575,
      "social": 0.01,
      "referral": 0.049
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.9% (~20,929 visits). Top: chatgpt.com (53%), gemini.google.com (47%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "high",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "3/5",
    "website_description": "For a delightful stay book HOTEL LE WESTERN at ₹1091/night..",
    "country_rank_country": "IN",
    "digital_health_label": "good",
    "digital_health_score": 64,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 24% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 64: Engagement 74/100 (25%), Volume 100/100 (20%), Brand 48/100 (15%), Diversification 40/100 (15%), Rank 75/100 (15%), AI Readiness 9/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~22,686 visits).",
    "engagement_quality_score": 74,
    "geo_concentration_detail": "Highly concentrated traffic: IN (60%), US (12%), GB (6%).",
    "referral_strength_detail": "Weak referral strength at 5% of traffic (~111,163 visits).",
    "search_dependency_detail": "High search dependency at 57% of total traffic.",
    "engagement_quality_detail": "High engagement (74/100) with 39% bounce rate, 5.1 pages per visit, and 158-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/2b1ab341-34cb-4dca-afd8-fcc1c877d276 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"oyorooms.com","limit":20}'