Palo Alto Networks to acquire Embrace for digital experience monitoring
Article excerpt
Palo Alto Networks announced its intent to acquire Embrace, a provider of user-focused observability, to enhance its Observability platform with high-fidelity Real User Monitoring capabilities. The company also introduced Synthetics, a new capability for proactively validating application performance, extending its platform to Digital Experience Monitoring. The acquisition is expected to close in the first quarter of fiscal 2027. *this image is generated using AI for illustrative purposes only. Palo Alto Networks announced its intent to acquire Embrace, a provider of user-focused observability, to add high-fidelity Real User Monitoring (RUM) capabilities to its Observability platform. The company is also introducing Synthetics, a new capability built with its Autonomous Digital Experience Management (ADEM) team, for proactively validating application performance. These new capabilities will extend Palo Alto Networks Observability to Digital Experience Monitoring, providing a unified view from end-user interactions to backend infrastructure. Modern applications are increasingly complex, and organizations require full performance visibility to ensure reliability. Legacy tools are often fragmented and cost-prohibitive. Embrace's RUM capabilities are designed for modern environments, enabling customers to deliver applications that scale at the pace of AI. Synthetics will...
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The company was named a leader in the Gartner Magic Quadrant for Observability Platforms for the third consecutive year and earned the top ranking for Observability Cost Control in the 2026 Gartner Critical Capabilities report.
