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Palo Alto NetworksTraffic snapshot

paloaltonetworks.com received 5M monthly visits with traffic from 5 countries.

Source: Autobound Signal API · 125 signals tracked for Palo Alto Networks · updated

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AskWhat changed at Palo Alto Networks this week? Use Autobound signals for paloaltonetworks.com.

What happened

Minimal AI traffic at 0.8% (~42,991 visits). Top: chatgpt.com (80%), gemini.google.com (19%), perplexity.ai (1%), claude.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
5,345,361
Month over month
-1.8%
3-month change
-5.4%
Global rank
10,554
Top country
US (39%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
5,841
Category rank
18
Change, 3 months
-5.4%
Change, month over month
-1.8%
Digital health score
68

Details

Measured month
Sep 2026
Category
computers_electronics_and_technology/computer_security
Mail visits
128,289
Traffic band
Established
Direct visits
1,865,531
Search visits
748,351
Small website
No
Snapshot date
Sep 1, 2026
Social visits
160,361
Website title
2026 Unit 42 Global Incident Response Report
Brand strength
Moderate
Referral visits
2,357,304
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.8% (~42,991 visits). Top: chatgpt.com (80%), gemini.google.com (19%), perplexity.ai (1%), claude.ai (0%).
Geo concentration
Moderately concentrated
Referral strength
Strong
Search dependency
Low
Consecutive months
3
Brand keyword ratio
2/5
Website description
Read the 2026 Unit 42 Global Incident Response report to discover attacker tactics and get real-world insights and expert recommendations to safeguard your business.
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 35% direct traffic. Brand keyword ratio: 2/5.

Extraction

Detected
Oct 12, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/7551f944-c4e0-4a8f-9cf5-8c59bd1f0e07 returns this record as JSON. POST /v1/companies/enrich returns every signal for paloaltonetworks.com.

{
  "signal_id": "7551f944-c4e0-4a8f-9cf5-8c59bd1f0e07",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-10-12T08:26:14.657+00:00",
  "company": {
    "name": "Palo Alto Networks",
    "domain": "paloaltonetworks.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "paloaltonetworks.com received 5M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-07-01": 5649125,
      "2026-08-01": 5442972,
      "2026-09-01": 5345361
    },
    "category": "computers_electronics_and_technology/computer_security",
    "relevance": 5,
    "ai_traffic": {
      "total_visits": 42991,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 80.28
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 18.567
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 0.905
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.008
    },
    "engagement": {
      "bounce_rate": 0.538,
      "pages_per_visit": 3.962,
      "avg_visit_duration_seconds": 243
    },
    "global_rank": 10554,
    "mail_visits": 128289,
    "country_rank": 5841,
    "top_keywords": [
      {
        "cpc": 3.2,
        "name": "palo alto networks",
        "volume": 84710,
        "estimated_value": 31330
      },
      {
        "cpc": 6.32,
        "name": "palo alto",
        "volume": 174760,
        "estimated_value": 19130
      },
      {
        "cpc": 2.55,
        "name": "palo alto networks careers",
        "volume": 12930,
        "estimated_value": 15190
      },
      {
        "cpc": 1.71,
        "name": "palo alto careers",
        "volume": 4140,
        "estimated_value": 5370
      },
      {
        "cpc": 2.38,
        "name": "global protect",
        "volume": 20640,
        "estimated_value": 5200
      }
    ],
    "traffic_band": "established",
    "category_rank": 18,
    "direct_visits": 1865531,
    "search_visits": 748351,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 160361,
    "top_countries": {
      "ID": 0.037,
      "IN": 0.116,
      "JP": 0.031,
      "KR": 0.039,
      "US": 0.392
    },
    "website_title": "2026 Unit 42 Global Incident Response Report",
    "brand_strength": "moderate",
    "change_3mo_pct": -5.4,
    "change_mom_pct": -1.8,
    "referral_visits": 2357304,
    "traffic_sources": {
      "mail": 0.024,
      "paid": 0,
      "direct": 0.349,
      "search": 0.14,
      "social": 0.03,
      "referral": 0.441
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.8% (~42,991 visits). Top: chatgpt.com (80%), gemini.google.com (19%), perplexity.ai (1%), claude.ai (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "2/5",
    "website_description": "Read the 2026 Unit 42 Global Incident Response report to discover attacker tactics and get real-world insights and expert recommendations to safeguard your business.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 68,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 35% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 68: Engagement 66/100 (25%), Volume 100/100 (20%), Brand 70/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 8/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~160,361 visits).",
    "engagement_quality_score": 66,
    "geo_concentration_detail": "Moderately concentrated traffic: US (39%), IN (12%), KR (4%).",
    "referral_strength_detail": "Strong referral strength at 44% of traffic (~2,357,304 visits).",
    "search_dependency_detail": "Low search dependency at 14% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (66/100) with 54% bounce rate, 4 pages per visit, and 243-second average duration."
  }
}

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