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Palo Alto NetworksTraffic snapshot

paloaltonetworks.com received 6M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.6% (~33,229 visits). Top: chatgpt.com (68%), gemini.google.com (12%), claude.ai (8%), perplexity.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
5,649,125
Month over month
+2.7%
3-month change
+6%
Global rank
9,922
Top country
US (40%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
5,418
Category rank
16
Change, 3 months
+6%
Change, month over month
+2.7%
Digital health score
74

Details

Measured month
Jul 2026
Category
computers_electronics_and_technology/computer_security
Mail visits
141,228
Traffic band
Established
Direct visits
2,005,439
Search visits
779,579
Small website
No
Snapshot date
Jul 1, 2026
Social visits
175,123
Website title
Privacy Policy
Brand strength
Moderate
Referral visits
2,451,720
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.6% (~33,229 visits). Top: chatgpt.com (68%), gemini.google.com (12%), claude.ai (8%), perplexity.ai (0%).
Geo concentration
Moderately concentrated
Referral strength
Strong
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
2/5
Website description
AT PALO ALTO NETWORKS WE BELIEVE THAT PRIVACY IS IMPORTANT FOR OUR CUSTOMERS’ TRUST. Our privacy practices are informed by key principles: Accountability. We are responsible for the protection of Personal Information entrusted to us.
Country rank country
US
Digital health label
Good
Social traffic level
Low

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/75aeb514-1777-43dc-abf2-b6baf76823ec returns this record as JSON. POST /v1/companies/enrich returns every signal for paloaltonetworks.com.

{
  "signal_id": "75aeb514-1777-43dc-abf2-b6baf76823ec",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:46:54.144+00:00",
  "company": {
    "name": "Palo Alto Networks",
    "domain": "paloaltonetworks.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "paloaltonetworks.com received 6M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 5330897,
      "2026-06-01": 5502749,
      "2026-07-01": 5649125
    },
    "category": "computers_electronics_and_technology/computer_security",
    "relevance": 7.4,
    "ai_traffic": {
      "top_prompts": [
        "How can I design a network segmentation strategy using next-generation firewall features to reduce lateral movement in my corporate environment and which configuration steps are most important for enforcement and monitoring?",
        "What are the key differences between using traditional stateful firewalls and modern application-aware, identity-based firewalls for protecting cloud-connected branch offices, and how should I choose between them?",
        "Can you recommend best practices for implementing an intrusion prevention policy that minimizes false positives while maintaining strong detection for zero-day exploits across hybrid cloud and on-premises workloads?"
      ],
      "total_visits": 33229,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 67.703
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 12.483
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 8.238
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.006
    },
    "engagement": {
      "bounce_rate": 0.521,
      "pages_per_visit": 4.359,
      "avg_visit_duration_seconds": 279
    },
    "global_rank": 9922,
    "mail_visits": 141228,
    "country_rank": 5418,
    "top_keywords": [
      {
        "cpc": 2.65,
        "name": "palo alto networks",
        "volume": 88200,
        "estimated_value": 32820
      },
      {
        "cpc": 5.01,
        "name": "palo alto",
        "volume": 168230,
        "estimated_value": 30520
      },
      {
        "cpc": 2.54,
        "name": "palo alto networks careers",
        "volume": 8710,
        "estimated_value": 10260
      },
      {
        "cpc": 1.21,
        "name": "continuous diagnostics and mitigation",
        "volume": 136400,
        "estimated_value": 9920
      },
      {
        "cpc": 2.24,
        "name": "global protect",
        "volume": 23440,
        "estimated_value": 7220
      }
    ],
    "traffic_band": "established",
    "category_rank": 16,
    "direct_visits": 2005439,
    "search_visits": 779579,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 175123,
    "top_countries": {
      "AU": 0.028,
      "IN": 0.123,
      "JP": 0.031,
      "KR": 0.044,
      "US": 0.4
    },
    "website_title": "Privacy Policy",
    "brand_strength": "moderate",
    "change_3mo_pct": 6,
    "change_mom_pct": 2.7,
    "referral_visits": 2451720,
    "traffic_sources": {
      "mail": 0.025,
      "paid": 0,
      "direct": 0.355,
      "search": 0.138,
      "social": 0.031,
      "referral": 0.434
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.6% (~33,229 visits). Top: chatgpt.com (68%), gemini.google.com (12%), claude.ai (8%), perplexity.ai (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "2/5",
    "website_description": "AT PALO ALTO NETWORKS WE BELIEVE THAT PRIVACY IS IMPORTANT FOR OUR CUSTOMERS’ TRUST.\nOur privacy practices are informed by key principles:\nAccountability. We are responsible for the protection of Personal Information entrusted to us.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 74,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 36% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 74: Engagement 74/100 (25%), Volume 100/100 (20%), Brand 71/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 6/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~175,123 visits).",
    "engagement_quality_score": 74,
    "geo_concentration_detail": "Moderately concentrated traffic: US (40%), IN (12%), KR (4%).",
    "referral_strength_detail": "Strong referral strength at 43% of traffic (~2,451,720 visits).",
    "search_dependency_detail": "Low search dependency at 14% of total traffic.",
    "engagement_quality_detail": "High engagement (74/100) with 52% bounce rate, 4.4 pages per visit, and 279-second average duration."
  }
}

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