Are They Still Japanese? Panasonic Breaks Silence on Alliance with Skyworth and the Future of its OLED TVs - AVPasión
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The year 2026 is proving to be a turning point for Panasonic and other Japanese brands like Sony, as, as I already explained in my opinion piece, both brands have been forced to form Joint Ventures with Chinese brands; Skyworth and TCL respectively. So, the question many of us are asking is... when buying a Panasonic TV, are we buying a Chinese model or a truly Japanese model? The brand wanted to clarify that and other questions that were left unanswered. Finally, on the occasion of IFA 2026, the newly formed SWMEU GmbH division - with operational headquarters in Wiesbaden (Germany) and led by Paul Darch - and Panasonic Japan's product managers have come forward to clear up the big unknown: will a Panasonic continue to be a true reference display or will it become a simple Chinese chassis with the Japanese logo stamped on it? Let's see together. Well, as we explained at the time, Panasonic assures that this is neither a sale of the division nor a simple rebranding operation. The accumulated delay since the theoretical effective date of the alliance (initially set for April) has been due to the need to lay the foundations of the new joint structure without rushing to launch mediocre products. And that is the key. Both Panasonic and Skyworth want to continue with the idea of maintaining their reference status and the continuity of trust. The company's goal is to scale...
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