PayPal partners with Meta's Muse AI assistant
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Shortly after potentially selling its business to Stripe, PayPal is accelerating its artificial intelligence strategy by partnering with a new AI agent from Facebook parent Meta Platforms. PayPal said it would support Muse, enabling the AI assistant to search and execute transactions on behalf of consumers. It's the payment company's latest effort to embrace new forms of AI to improve performance in branded checkout and other metrics, where PayPal's growth has struggled in recent years. "Meta and PayPal are teaming up to make shopping with personal AI agents even more streamlined. Soon, PayPal's hundreds of millions of consumers will be able to shop and check out with Muse across PayPal's merchants worldwide," PayPal said in a social media post. Muse is the latest addition to a stack of AI tools that PayPal has added over the past few years. "The [Muse] partnership extends PayPal checkout into an agentic surface at branded merchants," KeyBanc Capital Markets said in a research note. "While this will take time to ramp up, it could positively influence engagement and retention." As it refocuses on digital payments, PayPal has partnered with several agentic and generative AI developers. For example, PayPal supports ChatGPT Checkout, which lets users complete purchases using a PayPal wallet. PayPal also processes payments for merchants using OpenAI's Instant Checkout. PayPal's...
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