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Peloton10-K: Product launch

Peloton launched new "Cross Training" & "Pro" hardware lines in Oct 2025, discontinuing original models.

What happened

This major portfolio overhaul, featuring new hardware with AI-powered cameras and Sonos audio, creates high stakes for success and signals significant investment in manufacturing, supply chain, and marketing.

Source

SEC EDGARAug 6, 2026

Annual report (Form 10-K)

Peloton 10-K for FY2026

Filing excerpt

In October 2025, we launched the Cross Training Series, a refreshed portfolio of Connected Fitness Products, which includes the Cross Training Bike, Bike+, Tread, Tread+, and Row+

sec.gov/Archives/edgar/data/1639825/000163982526000038/pton-20260630.htmRead the full source

Other signals in this filing (11)

Extracted by Autobound

From the Signal API record
Signal
10-K: Product launch

What this signalsFilings often name leadership changes, deals and spending plans.

Period
FY2026
Fiscal year end
06/30
Filed
Aug 6, 2026

More 10-K signals at other companies

The full record

From the Signal API record

Details

CIK
1639825
Accession number
0001639825-26-000038
Timeframe
Current year
Filing year
2026
Why it matters
Go-to-market support
Signal category
Strategic

Topics and mentions

Technologies

  • AI

Vendors

  • Sonos

Extraction

Confidence
High
Relevance
90%
Sentiment
Neutral
Detected
Aug 11, 2026
signal_type
sec-10k
signal_subtype
productLaunch

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The API returns more than this page shows

This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/64bba440-daa0-4110-adcb-b32c2b674e90 returns this record as JSON. POST /v1/companies/enrich returns every signal for onepeloton.com.

{
  "signal_id": "64bba440-daa0-4110-adcb-b32c2b674e90",
  "signal_type": "sec-10k",
  "signal_subtype": "productLaunch",
  "detected_at": "2026-08-11T07:02:53.251+00:00",
  "company": {
    "name": "Peloton",
    "domain": "onepeloton.com"
  },
  "data": {
    "detail": "This major portfolio overhaul, featuring new hardware with AI-powered cameras and Sonos audio, creates high stakes for success and signals significant investment in manufacturing, supply chain, and marketing. This presents opportunities for technology partners, logistics providers, and marketing agencies to support the critical launch.",
    "metrics": {
      "timeframe": "current_year"
    },
    "summary": "Peloton launched new \"Cross Training\" & \"Pro\" hardware lines in Oct 2025, discontinuing original models.",
    "excerpts": "In October 2025, we launched the Cross Training Series, a refreshed portfolio of Connected Fitness Products, which includes the Cross Training Bike, Bike+, Tread, Tread+, and Row+",
    "relevance": 0.9,
    "sentiment": "neutral",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/1639825/000163982526000038/pton-20260630.htm",
    "filing_date": "2026-08-06",
    "filing_year": 2026,
    "fiscal_year_end": "06/30",
    "sales_relevance": "Go-to-market support",
    "signal_category": "strategic",
    "vendors_mentioned": [
      "Sonos"
    ],
    "technologies_mentioned": [
      "AI"
    ]
  }
}

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