Peloton Unveils Its Cheapest Folding Treadmill for Smaller Homes

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    "domain": "onepeloton.com"
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  "data": {
    "url": "https://mezha.net/eng/news/a9fcf854_peloton_unveils_its/",
    "title": "Peloton Unveils Its Cheapest Folding Treadmill for Smaller Homes - Межа. Новини України.",
    "excerpt": "The company is betting that a smaller footprint and lower price can revive demand as home fitness habits continue to shift. Peloton is preparing to launch the cheapest treadmill in its history. The Tread Flex will cost $2,195 – approximately $1,000 less than the company’s other treadmills. As highlighted by CNN The new model will be Peloton’s first foldable treadmill. When folded, it takes up roughly half as much space. The company expects this to appeal to people living in small apartments and homes. Peloton CEO Peter Stern has made expanding the company’s walking and running segments one of its key priorities for recovery. Sales at the manufacturer, which rose to popularity during the pandemic, have declined in recent years. Since the previous products were introduced in October 2025, Peloton’s shares have fallen 42%. The company also carried out another round of layoffs at the beginning of 2026. Focusing on treadmills will allow us to reach a much broader audience and capture the multibillion-dollar home treadmill market. – Peter Stern, Peloton CEO According to forecasts, the North American home treadmill market will grow by 40% by 2030, reaching $5.6 billion. The exercise bike segment is expected to grow much more slowly. Joe Vennare, CEO and co-founder of industry publication Fitt Insider, believes Peloton overestimated how long consumers would continue shifting toward...",
    "product": "Tread Vision",
    "summary": "Peloton is set to launch the Tread Vision treadmill, featuring an updated cushioning system, for $3,495.",
    "location": "North America",
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    "image_url": "https://mezha.net/eng/kd_image_generate/a9fcf854_peloton_unveils_its/3725042.jpg?ver=2.0.15",
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    "product_data": {
      "name": "Tread Vision",
      "full_text": "Tread Vision – $3,495. Features an updated cushioning system.",
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      "release_type": "model"
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    "published_at": "2026-09-22T11:49:10Z",
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        "region": "Northern America",
        "continent": "Americas",
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    "effective_date": "2026-10-01",
    "article_sentence": "Alongside the Tread Flex, the company announced updates to its entire treadmill lineup: Tread Flex – $2,195.",
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