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PepsiCoNew customer

ARIZONA ATHLETIC GROUNDS NAMES PEPSICO ITS OFFICIAL SOFT DRINK PARTNER IN MULTIMILLION-DOLLAR INVESTMENT THROUGH 2033

What happened

PepsiCo has secured a seven-year, multimillion-dollar deal to become the official soft drink partner for Arizona Athletic Grounds (AAG), with its beverage portfolio to be served across the 275-acre campus.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

MESA, Ariz., Sept. 2, 2026 /PRNewswire/ -- Arizona Athletic Grounds (AAG), one of the largest sports and entertainment complexes in North America, announced today a Founding Partnership with PepsiCo, naming the company and its product portfolio the official soft drink partner of Arizona Athletic Grounds. This seven-year deal carries a multimillion-dollar value through the length of the contract. "Partnering with PepsiCo, the iconic brand known around the world, will help to further enhance the athlete and fan experience at AAG," said Mike Burke, CEO of Arizona Athletic Grounds. "PepsiCo matches our focus on excellence and growth, and we're excited to bring our brands together in a way that improves the youth sports landscape. This investment by PepsiCo also allows us to keep prices for our world-class amenities competitive." Under the partnership, a broad lineup of beverages from PepsiCo and its allied brand partners - including Gatorade ®, Pepsi ®, Mountain Dew ®, Starry ®, Aquafina ®, LIFEWTR ®, Starbucks ®, Celsius, Alani Nu ® and Rockstar ® Energy - will be served across the 275-acre campus, spanning concessions, the three fieldhouses, the sports bar, the food court, the performance center and all outdoor competition venues. The agreement also delivers signage, digital and IPTV inventory, and year-round activation rights at AAG's marquee tournaments and events...

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Extracted by Autobound

From the Signal API record
Event
New customer

What this signalsA new customer often means more work to staff, deliver and support.

Location
Mesa, Arizona, United States

Companies

  • Arizona Athletic GroundsClientazgrounds.com

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The full record

From the Signal API record

Extraction

Confidence
100%
Detected
Sep 2, 2026
signal_type
news
signal_subtype
signs_new_client

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/99acc353-52ff-931c-1b53-be16baf3f3f1 returns this record as JSON. POST /v1/companies/enrich returns every signal for pepsico.com.

{
  "signal_id": "99acc353-52ff-931c-1b53-be16baf3f3f1",
  "signal_type": "news",
  "signal_subtype": "signs_new_client",
  "detected_at": "2026-09-02T16:38:00+00:00",
  "company": {
    "name": "PepsiCo",
    "domain": "pepsico.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/arizona-athletic-grounds-names-pepsico-its-official-soft-drink-partner-in-multimillion-dollar-investment-through-2033-302867943.html",
    "title": "ARIZONA ATHLETIC GROUNDS NAMES PEPSICO ITS OFFICIAL SOFT DRINK PARTNER IN MULTIMILLION-DOLLAR INVESTMENT THROUGH 2033",
    "excerpt": "MESA, Ariz. , Sept. 2, 2026 /PRNewswire/ -- Arizona Athletic Grounds (AAG), one of the largest sports and entertainment complexes in North America, announced today a Founding Partnership with PepsiCo, naming the company and its product portfolio the official soft drink partner of Arizona Athletic Grounds. This seven-year deal carries a multimillion-dollar value through the length of the contract. \"Partnering with PepsiCo, the iconic brand known around the world, will help to further enhance the athlete and fan experience at AAG,\" said Mike Burke, CEO of Arizona Athletic Grounds. \"PepsiCo matches our focus on excellence and growth, and we're excited to bring our brands together in a way that improves the youth sports landscape. This investment by PepsiCo also allows us to keep prices for our world-class amenities competitive.\" Under the partnership, a broad lineup of beverages from PepsiCo and its allied brand partners - including Gatorade ® , Pepsi ® , Mountain Dew ® , Starry ® , Aquafina ® , LIFEWTR ® , Starbucks ® , Celsius, Alani Nu ® and Rockstar ® Energy - will be served across the 275-acre campus, spanning concessions, the three fieldhouses, the sports bar, the food court, the performance center and all outdoor competition venues. The agreement also delivers signage, digital and IPTV inventory, and year-round activation rights at AAG's marquee tournaments and events. AAG...",
    "summary": "PepsiCo has secured a seven-year, multimillion-dollar deal to become the official soft drink partner for Arizona Athletic Grounds (AAG), with its beverage portfolio to be served across the 275-acre campus.",
    "location": "Mesa, Arizona, USA",
    "planning": true,
    "image_url": "https://mmx.prnewswire.com/media/MS1979916/PEPSICO-SOCIALS-V8.jpg?id=OA2924416&p=facebook",
    "confidence": 1,
    "published_at": "2026-09-02T16:38:00Z",
    "location_data": [
      {
        "city": "Mesa",
        "state": "Arizona",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "Arizona Athletic Grounds (AAG), one of the largest sports and entertainment complexes in North America, announced today a Founding Partnership with PepsiCo, naming the company and its product portfolio the official soft drink partner of Arizona Athletic Grounds.",
    "related_company_name": "Arizona Athletic Grounds",
    "related_company_domain": "azgrounds.com"
  }
}

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