ARIZONA ATHLETIC GROUNDS NAMES PEPSICO ITS OFFICIAL SOFT DRINK PARTNER IN MULTIMILLION-DOLLAR INVESTMENT THROUGH 2033
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MESA, Ariz., Sept. 2, 2026 /PRNewswire/ -- Arizona Athletic Grounds (AAG), one of the largest sports and entertainment complexes in North America, announced today a Founding Partnership with PepsiCo, naming the company and its product portfolio the official soft drink partner of Arizona Athletic Grounds. This seven-year deal carries a multimillion-dollar value through the length of the contract. "Partnering with PepsiCo, the iconic brand known around the world, will help to further enhance the athlete and fan experience at AAG," said Mike Burke, CEO of Arizona Athletic Grounds. "PepsiCo matches our focus on excellence and growth, and we're excited to bring our brands together in a way that improves the youth sports landscape. This investment by PepsiCo also allows us to keep prices for our world-class amenities competitive." Under the partnership, a broad lineup of beverages from PepsiCo and its allied brand partners - including Gatorade ®, Pepsi ®, Mountain Dew ®, Starry ®, Aquafina ®, LIFEWTR ®, Starbucks ®, Celsius, Alani Nu ® and Rockstar ® Energy - will be served across the 275-acre campus, spanning concessions, the three fieldhouses, the sports bar, the food court, the performance center and all outdoor competition venues. The agreement also delivers signage, digital and IPTV inventory, and year-round activation rights at AAG's marquee tournaments and events...
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