PepsiCo has switched its advertising agency from Omnicom Group to Publicis Groupe, a move reportedly influenced by a CEO change at PepsiCo in late 2025 and internal turmoil at the incumbent agency.

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    "domain": "pepsico.com"
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    "summary": "PepsiCo has switched its advertising agency from Omnicom Group to Publicis Groupe, a move reportedly influenced by a CEO change at PepsiCo in late 2025 and internal turmoil at the incumbent agency.",
    "category": "Advertising Agency",
    "comments": [
      {
        "url": "https://www.reddit.com/r/advertising/comments/1w6nq3u/comment/p7p0c33/",
        "depth": 0,
        "score": 194,
        "author": "Fabulous_Rub3440",
        "excerpt": "The overarching thing that we’re not addressing is client optics. OMC prioritized the merger so much to drive their stock price up but deprioritized their accounts and talent. Did they expect that their employees were going to magically take their clients’ business to new heights without any incentive ? They axed everyone from the team building their AI tech. What were those people getting paid to",
        "posted_at": "2026-09-04T01:28:12.000Z",
        "author_url": "https://www.reddit.com/user/Fabulous_Rub3440/"
      },
      {
        "url": "https://www.reddit.com/r/advertising/comments/1w6nq3u/comment/p7oqgbw/",
        "depth": 0,
        "score": 66,
        "author": "BaroqueBadness",
        "excerpt": "You can’t believe this happened?\n\n I mean this in the nicest way possible, have you been following what’s happening at Omnicom lately?",
        "posted_at": "2026-09-04T00:32:21.000Z",
        "author_url": "https://www.reddit.com/user/BaroqueBadness/"
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      {
        "url": "https://www.reddit.com/r/advertising/comments/1w6nq3u/comment/p7ohaou/",
        "depth": 0,
        "score": 64,
        "author": "Ornery_Day1690",
        "excerpt": "Lost a massive account and now they’re probably scrambling to cut costs somewhere, probably staff first. Coke would be a weird fit given the conflict history but stranger things have happened when money’s on the table. That AT&T account is still their heavy hitter I think",
        "posted_at": "2026-09-03T23:41:46.000Z",
        "author_url": "https://www.reddit.com/user/Ornery_Day1690/"
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      {
        "url": "https://www.reddit.com/r/advertising/comments/1w6nq3u/comment/p7ozt95/",
        "depth": 0,
        "score": 42,
        "author": "Appropriate-Rub-9044",
        "excerpt": "Omnicom writer here, time to dust off that screenplay idea...\n\n MARGO (ACD, 40s) / CARL (senior writer, 30s)\n\n MARGO: We lost Coca-Cola.\nCARL: (not looking up) No we didn't.\nMARGO: Email went out four minutes ago.\nCARL: (checks phone) ...Oh. We did.\nMARGO: Yeah.\nCARL: Jesus. Did anybody see this coming?\nMARGO: Nobody saw this coming. Word is Bob got the call from their CMO yesterday. We're done -",
        "posted_at": "2026-09-04T01:25:18.000Z",
        "author_url": "https://www.reddit.com/user/Appropriate-Rub-9044/"
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        "url": "https://www.reddit.com/r/advertising/comments/1w6nq3u/comment/p7ogwuz/",
        "depth": 0,
        "score": 35,
        "author": "beesdaddy",
        "excerpt": "Happens. I’m not in either but I’d love to see Pepsi have a cultural impact again. If I were publicis, I’d love to see more than just a brand refresh, I’d want to adopt the Red Bull approach but for culture rather than extreme sports.",
        "posted_at": "2026-09-03T23:39:38.000Z",
        "author_url": "https://www.reddit.com/user/beesdaddy/"
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        "url": "https://www.reddit.com/r/advertising/comments/1w6nq3u/comment/p7p5h7n/",
        "depth": 0,
        "score": 33,
        "author": "GiantTeddyGraham",
        "excerpt": "I used to work on the Pepsi account at OMD. Favorite account I’ve ever worked on. A lot of people I worked with there went on to work at Pepsi so when I heard all the news about the merger and all of the chaos at Omnicom I knew this was coming. Too many people at Pepsi who would be hearing exactly what’s going on at the agency from people still working there, they just weren’t going to stick aroun",
        "posted_at": "2026-09-04T01:56:45.000Z",
        "author_url": "https://www.reddit.com/user/GiantTeddyGraham/"
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        "url": "https://www.reddit.com/r/advertising/comments/1w6nq3u/comment/p7owyr2/",
        "depth": 0,
        "score": 32,
        "author": "circlehead28",
        "excerpt": "Honestly not sure why this is such a big shock. Companies move agencies all the time, ESPECIALLY if a company recently acquires a new CEO.\n\n This was no-bid move…\n\n Seeing as Pepsi just changed their CEO at the end of 2025, I wouldn’t be surprised if there was some sort of relationship between Publicis and the new Pepsi execs.",
        "posted_at": "2026-09-04T01:09:15.000Z",
        "author_url": "https://www.reddit.com/user/circlehead28/"
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        "depth": 0,
        "score": 11,
        "author": "polygraph-net",
        "excerpt": "I spoke to one of Pepsi’s rivals about their ad campaigns and it’s a fraudsters dream. They spend a huge amount of money on awareness (no clicks) and don’t track anything.\n\n Since I know for a fact Publicis use bots to view and click on their clients’ ads, I’d be very careful if I were Pepsi.",
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      "[title] Thoughts on Omnicom losing PepsiCo to Publicis?",
      "[comment u/circlehead28] Companies move agencies all the time, ESPECIALLY if a company recently acquires a new CEO. This was no-bid move… Seeing as Pepsi just changed their CEO at the end of 2025, I wouldn’t be surprised if there was some sort of relationship between Publicis and the new Pepsi execs."
    ],
    "virality": "high",
    "post_date": "2026-09-03T23:27:09.000Z",
    "post_kind": "text",
    "post_text": "Can't believe this has happened! Any chance Omnicom will get Coca Cola? Was PepsiCo Omnicom's biggest client or is the biggest something else?",
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    "event_date": "2026-09",
    "post_title": "Thoughts on Omnicom losing PepsiCo to Publicis?",
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        "name": "Omnicom Group",
        "role": "replaced",
        "domain": "omc.com"
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