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PetcoRevenue

Petco loses millions due to loyalty program

What happened

Petco reported a 0.6% year-over-year increase in same-store sales for the second quarter of 2026.

Source

retaildive.comSep 4, 2026By Bryan Wassel

Petco loses millions due to loyalty program

Article excerpt

Highlighted: the sentence this signal was extracted from

When Petco Perks launched in Q2, "customer point redemption volumes far exceeded our initial projections," CEO Joel Anderson said. First published on Following its initial launch, Petco Perks became a victim of its own success. The loyalty relaunch focused on removing friction from the program for customers and associates alike, according to Anderson. Point redemption had been more difficult in the prior version of Petco Perks, which limited customer engagement. Effective in late June, Petco Perks members earn 10 points for every dollar spent on most products, and 30 points per dollar spent on private label brands, according to Petco. Users can redeem 1,000 points for a $1 discount. The retailer reported its second consecutive quarter of same-store sales growth, up 0.6% year over year in the second quarter of 2026, according to an earnings release. While largely flat, it's an improvement from the four quarters of comp declines last year. Despite the early challenges, Petco has high hopes for Petco Perks in the future, according to Anderson. "We expect our new membership program to serve as a key catalyst that supports our long-term growth, and we are encouraged by early personalized offer tests," Anderson said. "The balance of the year will be focused on these capabilities, and we expect a positive impact to emerge in 2027."

retaildive.com/news/petco-learns-perils-overly-generous-loyalty-progr...Read the full source

Extracted by Autobound

From the Signal API record
Event
Revenue

What this signalsRevenue results often set the next budget cycle.

More revenue signals at other companies

The full record

From the Signal API record

Extraction

Confidence
90%
Detected
Sep 4, 2026
signal_type
news
signal_subtype
has_revenue

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/4907ed63-2999-41f1-c223-4a4b06a589c1 returns this record as JSON. POST /v1/companies/enrich returns every signal for petco.com.

{
  "signal_id": "4907ed63-2999-41f1-c223-4a4b06a589c1",
  "signal_type": "news",
  "signal_subtype": "has_revenue",
  "detected_at": "2026-09-04T13:45:00+00:00",
  "company": {
    "name": "Petco",
    "domain": "petco.com"
  },
  "data": {
    "url": "https://www.retaildive.com/news/petco-learns-perils-overly-generous-loyalty-program/829664/",
    "title": "Petco loses millions due to loyalty program",
    "author": "Bryan Wassel",
    "excerpt": "When Petco Perks launched in Q2, “customer point redemption volumes far exceeded our initial projections,” CEO Joel Anderson said. First published on Following its initial launch, Petco Perks became a victim of its own success. The loyalty relaunch focused on removing friction from the program for customers and associates alike, according to Anderson. Point redemption had been more difficult in the prior version of Petco Perks, which limited customer engagement. Effective in late June, Petco Perks members earn 10 points for every dollar spent on most products, and 30 points per dollar spent on private label brands, according to Petco. Users can redeem 1,000 points for a $1 discount. The retailer reported its second consecutive quarter of same-store sales growth, up 0.6% year over year in the second quarter of 2026, according to an earnings release. While largely flat, it's an improvement from the four quarters of comp declines last year. Despite the early challenges, Petco has high hopes for Petco Perks in the future, according to Anderson. “We expect our new membership program to serve as a key catalyst that supports our long-term growth, and we are encouraged by early personalized offer tests,” Anderson said. “The balance of the year will be focused on these capabilities, and we expect a positive impact to emerge in 2027.”",
    "summary": "Petco reported a 0.6% year-over-year increase in same-store sales for the second quarter of 2026.",
    "planning": false,
    "image_url": "https://imgproxy.divecdn.com/4v3NEYwdh8O9f46K1W9hOJwBjn-kpiTVtVwWqmfKtuU/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMjEyODQ2NzEyX2kwek9ZYjAuanBn.webp",
    "confidence": 0.9,
    "published_at": "2026-09-04T13:45:00Z",
    "article_sentence": "The retailer reported its second consecutive quarter of same-store sales growth, up 0.6% year over year in the second quarter of 2026, according to an earnings release."
  }
}

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