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PetSmartSustained growth

petsmart.com shows sustained growth with 3 consecutive months of increases, up 20% overall to 17M.

What happened

Minimal AI traffic at 0.3% (~57,243 visits). Top: chatgpt.com (94%), gemini.google.com (6%).

Extracted by Autobound

From the Signal API record
Signal
Sustained growth

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
16,937,438
Month over month
+8.3%
3-month change
+19.6%
Global rank
2,949
Top country
US (95%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
589
Category rank
3
Change, 3 months
+19.6%
Change, month over month
+8.3%
Digital health score
69

Details

Measured month
Jul 2026
Category
pets_and_animals/pet_food_and_supplies
Mail visits
1,439,682
Traffic band
Major
Direct visits
4,234,360
Search visits
7,367,786
Small website
No
Snapshot date
Jul 1, 2026
Social visits
372,624
Website title
Pet Supplies, Accessories, and Pet Food - Pet Stores | PetSmart
Brand strength
Moderate
Referral visits
779,122
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.3% (~57,243 visits). Top: chatgpt.com (94%), gemini.google.com (6%).
Geo concentration
Highly concentrated
Referral strength
Weak
Consecutive months
3
Engagement quality
High
Brand keyword ratio
4/5
Website description
PetSmart pet stores offer quality pet products, pet food, and accessories. Find pet service locations for pet grooming, dog training, and boarding.
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 25% direct traffic. Brand keyword ratio: 4/5.

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
sustainedGrowth

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/53fb8fb6-86f3-4a08-9a79-d1e1424f4a0c returns this record as JSON. POST /v1/companies/enrich returns every signal for petsmart.com.

{
  "signal_id": "53fb8fb6-86f3-4a08-9a79-d1e1424f4a0c",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedGrowth",
  "detected_at": "2026-08-13T10:35:28.762+00:00",
  "company": {
    "name": "PetSmart",
    "domain": "petsmart.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "petsmart.com shows sustained growth with 3 consecutive months of increases, up 20% overall to 17M.",
    "traffic": {
      "2026-05-01": 14156947,
      "2026-06-01": 15637845,
      "2026-07-01": 16937438
    },
    "category": "pets_and_animals/pet_food_and_supplies",
    "relevance": 28.3,
    "ai_traffic": {
      "top_prompts": [
        "What are the key factors to consider when choosing the right size and type of crate for a medium-sized dog, and how can I transition my dog to a new crate comfortably?",
        "Compare the advantages and disadvantages of different types of cat litter substrates and which ones are best for reducing odor, tracking, and dust for indoor cats.",
        "My indoor puppy is teething and chewing furniture; what safe chew toys, deterrent strategies, and training steps can I use to redirect chewing and protect household items?"
      ],
      "total_visits": 57243,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 94.155
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 5.845
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.448,
      "pages_per_visit": 4.017,
      "avg_visit_duration_seconds": 225
    },
    "global_rank": 2949,
    "mail_visits": 1439682,
    "country_rank": 589,
    "top_keywords": [
      {
        "cpc": 0.68,
        "name": "petsmart",
        "volume": 584180,
        "estimated_value": 839680
      },
      {
        "cpc": 0.68,
        "name": "pet smart",
        "volume": 55900,
        "estimated_value": 67070
      },
      {
        "cpc": 0.63,
        "name": "petsmart near me",
        "volume": 15220,
        "estimated_value": 19150
      },
      {
        "cpc": 1.44,
        "name": "petsmart grooming",
        "volume": 14390,
        "estimated_value": 17010
      },
      {
        "cpc": 0.6,
        "name": "petsmart careers",
        "volume": 11510,
        "estimated_value": 14270
      }
    ],
    "traffic_band": "major",
    "category_rank": 3,
    "direct_visits": 4234360,
    "search_visits": 7367786,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 372624,
    "top_countries": {
      "CA": 0.018,
      "GB": 0.001,
      "PH": 0.001,
      "PR": 0.004,
      "US": 0.954
    },
    "website_title": "Pet Supplies, Accessories, and Pet Food - Pet Stores | PetSmart",
    "brand_strength": "moderate",
    "change_3mo_pct": 19.6,
    "change_mom_pct": 8.3,
    "referral_visits": 779122,
    "traffic_sources": {
      "mail": 0.085,
      "paid": 0,
      "direct": 0.25,
      "search": 0.435,
      "social": 0.022,
      "referral": 0.046
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~57,243 visits). Top: chatgpt.com (94%), gemini.google.com (6%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "PetSmart pet stores offer quality pet products, pet food, and accessories. Find pet service locations for pet grooming, dog training, and boarding.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 69,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 25% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 69: Engagement 70/100 (25%), Volume 100/100 (20%), Brand 50/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~372,624 visits).",
    "engagement_quality_score": 70,
    "geo_concentration_detail": "Highly concentrated traffic: US (95%), CA (2%), PR (0%).",
    "referral_strength_detail": "Weak referral strength at 5% of traffic (~779,122 visits).",
    "search_dependency_detail": "Moderate search dependency at 44% of total traffic.",
    "engagement_quality_detail": "High engagement (70/100) with 45% bounce rate, 4 pages per visit, and 225-second average duration."
  }
}

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