petsmart.com shows sustained growth with 3 consecutive months of increases, up 20% overall to 17M.
What happened
Minimal AI traffic at 0.3% (~57,243 visits). Top: chatgpt.com (94%), gemini.google.com (6%).
Extracted by Autobound
From the Signal API record- Signal
- Sustained growth
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 16,937,438
- Month over month
- +8.3%
- 3-month change
- +19.6%
- Global rank
- 2,949
- Top country
- US (95%)
- Trend
- Consecutive growth
More from PetSmart
- Web trafficpetsmart.com received 16M monthly visits with traffic from 5 countries.Web traffic
- GlassdoorLimited advancement and promotion paths are a concern for employeesGlassdoor
- Website changesPetSmart added a Labor Day promotion offering customers early bookings and upgrades to their doggie stay.Website changes
- LaunchPetSmart's 2026 Thrills & Chills Halloween Collection Features Styles for Every Pet PersonalityLaunch
- PartnershipPetSmart rolls out omnichannel veterinary support programPartnership
- New locationPetSmart confirmed to be coming to Delta PlazaNew location
Latest signals at other companies
- Federal contractsAES$335K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsAT&T$359K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsEquinix$382K federal contract from Department of Homeland SecurityFederal contracts
The full record
From the Signal API recordNumbers
- Country rank
- 589
- Category rank
- 3
- Change, 3 months
- +19.6%
- Change, month over month
- +8.3%
- Digital health score
- 69
Details
- Measured month
- Jul 2026
- Category
- pets_and_animals/pet_food_and_supplies
- Mail visits
- 1,439,682
- Traffic band
- Major
- Direct visits
- 4,234,360
- Search visits
- 7,367,786
- Small website
- No
- Snapshot date
- Jul 1, 2026
- Social visits
- 372,624
- Website title
- Pet Supplies, Accessories, and Pet Food - Pet Stores | PetSmart
- Brand strength
- Moderate
- Referral visits
- 779,122
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.3% (~57,243 visits). Top: chatgpt.com (94%), gemini.google.com (6%).
- Geo concentration
- Highly concentrated
- Referral strength
- Weak
- Consecutive months
- 3
- Engagement quality
- High
- Brand keyword ratio
- 4/5
- Website description
- PetSmart pet stores offer quality pet products, pet food, and accessories. Find pet service locations for pet grooming, dog training, and boarding.
- Country rank country
- US
- Digital health label
- Good
- Social traffic level
- Low
- Brand strength detail
- Moderate brand recognition with 25% direct traffic. Brand keyword ratio: 4/5.
Extraction
- Detected
- Aug 13, 2026
- signal_type
seo-traffic- signal_subtype
sustainedGrowth
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/53fb8fb6-86f3-4a08-9a79-d1e1424f4a0c returns this record as JSON. POST /v1/companies/enrich returns every signal for petsmart.com.
{
"signal_id": "53fb8fb6-86f3-4a08-9a79-d1e1424f4a0c",
"signal_type": "seo-traffic",
"signal_subtype": "sustainedGrowth",
"detected_at": "2026-08-13T10:35:28.762+00:00",
"company": {
"name": "PetSmart",
"domain": "petsmart.com"
},
"data": {
"trend": "consecutive_growth",
"summary": "petsmart.com shows sustained growth with 3 consecutive months of increases, up 20% overall to 17M.",
"traffic": {
"2026-05-01": 14156947,
"2026-06-01": 15637845,
"2026-07-01": 16937438
},
"category": "pets_and_animals/pet_food_and_supplies",
"relevance": 28.3,
"ai_traffic": {
"top_prompts": [
"What are the key factors to consider when choosing the right size and type of crate for a medium-sized dog, and how can I transition my dog to a new crate comfortably?",
"Compare the advantages and disadvantages of different types of cat litter substrates and which ones are best for reducing odor, tracking, and dust for indoor cats.",
"My indoor puppy is teething and chewing furniture; what safe chew toys, deterrent strategies, and training steps can I use to redirect chewing and protect household items?"
],
"total_visits": 57243,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 94.155
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 5.845
}
],
"traffic_share": 0.003
},
"engagement": {
"bounce_rate": 0.448,
"pages_per_visit": 4.017,
"avg_visit_duration_seconds": 225
},
"global_rank": 2949,
"mail_visits": 1439682,
"country_rank": 589,
"top_keywords": [
{
"cpc": 0.68,
"name": "petsmart",
"volume": 584180,
"estimated_value": 839680
},
{
"cpc": 0.68,
"name": "pet smart",
"volume": 55900,
"estimated_value": 67070
},
{
"cpc": 0.63,
"name": "petsmart near me",
"volume": 15220,
"estimated_value": 19150
},
{
"cpc": 1.44,
"name": "petsmart grooming",
"volume": 14390,
"estimated_value": 17010
},
{
"cpc": 0.6,
"name": "petsmart careers",
"volume": 11510,
"estimated_value": 14270
}
],
"traffic_band": "major",
"category_rank": 3,
"direct_visits": 4234360,
"search_visits": 7367786,
"small_website": false,
"snapshot_date": "2026-07-01T00:00:00+00:00",
"social_visits": 372624,
"top_countries": {
"CA": 0.018,
"GB": 0.001,
"PH": 0.001,
"PR": 0.004,
"US": 0.954
},
"website_title": "Pet Supplies, Accessories, and Pet Food - Pet Stores | PetSmart",
"brand_strength": "moderate",
"change_3mo_pct": 19.6,
"change_mom_pct": 8.3,
"referral_visits": 779122,
"traffic_sources": {
"mail": 0.085,
"paid": 0,
"direct": 0.25,
"search": 0.435,
"social": 0.022,
"referral": 0.046
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.3% (~57,243 visits). Top: chatgpt.com (94%), gemini.google.com (6%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "weak",
"search_dependency": "moderate",
"consecutive_months": 3,
"engagement_quality": "high",
"brand_keyword_ratio": "4/5",
"website_description": "PetSmart pet stores offer quality pet products, pet food, and accessories. Find pet service locations for pet grooming, dog training, and boarding.",
"country_rank_country": "US",
"digital_health_label": "good",
"digital_health_score": 69,
"social_traffic_level": "low",
"brand_strength_detail": "Moderate brand recognition with 25% direct traffic. Brand keyword ratio: 4/5.",
"digital_health_detail": "Score 69: Engagement 70/100 (25%), Volume 100/100 (20%), Brand 50/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).",
"social_traffic_detail": "Low social traffic at 2% of total visits (~372,624 visits).",
"engagement_quality_score": 70,
"geo_concentration_detail": "Highly concentrated traffic: US (95%), CA (2%), PR (0%).",
"referral_strength_detail": "Weak referral strength at 5% of traffic (~779,122 visits).",
"search_dependency_detail": "Moderate search dependency at 44% of total traffic.",
"engagement_quality_detail": "High engagement (70/100) with 45% bounce rate, 4 pages per visit, and 225-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/53fb8fb6-86f3-4a08-9a79-d1e1424f4a0c \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"petsmart.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.