The transformation of Philip Morris, a company that generates over 3.3 billion euros annually in Spain - El Día de Córdoba
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There are companies that are part of a country's economic fabric in a way that is not always visible. Philip Morris Spain is one of them. Established in Spain in 1971, the company has been operating in the country for over five decades, and its impact goes far beyond what most imagine: more than 1,000 employees, almost 1 billion euros invested in five years, a network of 500 national suppliers, and a total contribution to the Spanish economy exceeding 3.3 billion euros annually. This is the story of a company that has changed from within (today 42% of its global net revenues come from smoke-free products) while continuing to grow in the Spanish market. And how that transformation translates into employment, investment, and development in regions that need it.Philip Morris in Spain: over 50 years contributing to the country's economy Philip Morris International (PMI) is an international consumer goods company with a presence in approximately 170 markets worldwide. In the last decade, it has led an unprecedented transformation in its sector, committing to the development and commercialization of smoke-free products with the aim of ending cigarettes: heated tobacco devices, e-cigarettes, and nicotine pouches.Economic impact: what Philip Morris contributes to the Spanish economy In 2023, the total contribution to the Spanish economy exceeded 3.3 billion euros, a value equivalent...
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