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PinterestIn development

Pinterest expands AI-powered ad tools

What happened

Pinterest is introducing 'App Promotion' as an objective for advertisers seeking app installs, which is currently in global beta.

Source

marketingreport.oneSep 18, 2026

Pinterest expands AI-powered ad tools

Article excerpt

Pinterest is introducing Visual Search Ads, an advertising format designed to help brands reach users through visual search and purchase intent. Announced at Pinterest Presents, the company’s annual advertiser summit, the format will place ads in Pinterest search results and Pin closeups. Advertisers will be able to bid for prominent placements and direct users to their websites as they search, compare products and consider purchases. Bill Ready, CEO of Pinterest: "Traditional search advertising has long relied on keywords, but in an AI-driven world, people are expressing themselves in much richer ways. Visual Search Ads allow marketers to tap into this new and rapidly growing form of AI-powered search with a prominent placement at the critical decision points where people see, save and decide. Powered by Pinterest Intelligence – our AI-enabled visual understanding of images, products, taste and intent – we make those signals actionable for advertisers through visual search." Visual Search Ads are designed for lower-funnel objectives and will work with Pinterest Performance+, the platform’s AI-powered performance advertising suite. The format will enter beta for eligible advertisers across Pinterest’s advertising markets in the coming weeks. Pinterest Performance+ is also adding Priority Products, which gives advertisers the ability to identify products they want to...

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Extracted from this sentence

Pinterest is introducing App Promotion as an objective for advertisers seeking app installs.

Extracted by Autobound

From the Signal API record
Event
In development

What this signalsWork in development often leads to new buying for tools, data and services.

Product
App Promotion

More in development signals at other companies

The full record

From the Signal API record

Details

Release type
Feature

Topics and mentions

Product tags

  • online technology
  • general technology
  • marketing
  • mobile

Extraction

Confidence
90%
Detected
Sep 18, 2026
signal_type
news
signal_subtype
is_developing

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/71b03ca9-56a7-d3ad-a4be-045106b385b9 returns this record as JSON. POST /v1/companies/enrich returns every signal for pinterest.com.

{
  "signal_id": "71b03ca9-56a7-d3ad-a4be-045106b385b9",
  "signal_type": "news",
  "signal_subtype": "is_developing",
  "detected_at": "2026-09-18T10:24:36+00:00",
  "company": {
    "name": "Pinterest",
    "domain": "pinterest.com"
  },
  "data": {
    "url": "https://marketingreport.one/ai-for-marketing/pinterest-expands-ai-powered-ad-tools.html",
    "title": "Pinterest expands AI-powered ad tools - marketingreport.one",
    "excerpt": "Pinterest is introducing Visual Search Ads, an advertising format designed to help brands reach users through visual search and purchase intent. Announced at Pinterest Presents, the company’s annual advertiser summit, the format will place ads in Pinterest search results and Pin closeups. Advertisers will be able to bid for prominent placements and direct users to their websites as they search, compare products and consider purchases. Bill Ready , CEO of Pinterest: \"Traditional search advertising has long relied on keywords, but in an AI-driven world, people are expressing themselves in much richer ways. Visual Search Ads allow marketers to tap into this new and rapidly growing form of AI-powered search with a prominent placement at the critical decision points where people see, save and decide. Powered by Pinterest Intelligence – our AI-enabled visual understanding of images, products, taste and intent – we make those signals actionable for advertisers through visual search.\" Visual Search Ads are designed for lower-funnel objectives and will work with Pinterest Performance+, the platform’s AI-powered performance advertising suite. The format will enter beta for eligible advertisers across Pinterest’s advertising markets in the coming weeks. Pinterest Performance+ is also adding Priority Products, which gives advertisers the ability to identify products they want to...",
    "product": "App Promotion",
    "summary": "Pinterest is introducing 'App Promotion' as an objective for advertisers seeking app installs, which is currently in global beta.",
    "planning": true,
    "image_url": "https://marketingreport.one/Article Images/Key Industy Images/pinterest-visual-ad-launch-marketing-report-one.webp",
    "confidence": 0.9,
    "product_data": {
      "name": "App Promotion",
      "full_text": "App Promotion as an objective for advertisers",
      "fuzzy_match": false,
      "release_type": "feature"
    },
    "product_tags": [
      "online_technology",
      "general_technology",
      "marketing",
      "mobile"
    ],
    "published_at": "2026-09-18T10:24:36Z",
    "article_sentence": "Pinterest is introducing App Promotion as an objective for advertisers seeking app installs."
  }
}

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