Pinterest expands AI-powered ad tools
Article excerpt
Pinterest is introducing Visual Search Ads, an advertising format designed to help brands reach users through visual search and purchase intent. Announced at Pinterest Presents, the company’s annual advertiser summit, the format will place ads in Pinterest search results and Pin closeups. Advertisers will be able to bid for prominent placements and direct users to their websites as they search, compare products and consider purchases. Bill Ready, CEO of Pinterest: "Traditional search advertising has long relied on keywords, but in an AI-driven world, people are expressing themselves in much richer ways. Visual Search Ads allow marketers to tap into this new and rapidly growing form of AI-powered search with a prominent placement at the critical decision points where people see, save and decide. Powered by Pinterest Intelligence – our AI-enabled visual understanding of images, products, taste and intent – we make those signals actionable for advertisers through visual search." Visual Search Ads are designed for lower-funnel objectives and will work with Pinterest Performance+, the platform’s AI-powered performance advertising suite. The format will enter beta for eligible advertisers across Pinterest’s advertising markets in the coming weeks. Pinterest Performance+ is also adding Priority Products, which gives advertisers the ability to identify products they want to...
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Pinterest is introducing App Promotion as an objective for advertisers seeking app installs.
