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PinterestIn development

Pinterest Launches Visual Search Ads To Turn Search Results Into A New Ad Placement

What happened

Pinterest is introducing self-serve A/B testing, allowing advertisers to test creative, targeting, and Performance+ strategies on their own.

Source

Article excerpt

Pinterest has unveiled Visual Search Ads, a new ad format that places advertisers directly in Pinterest Search Results and Pin closeups, the company announced at its annual advertiser summit, Pinterest Presents. The format lets advertisers bid for a top response and link users directly to their site, targeting the moment users are actively searching and comparing options. Pinterest said users conduct more than 80 billion searches on the platform each month, and that the majority of those searches are visual while more than half carry commercial intent. “Traditional search advertising has long relied on keywords, but in an AI-driven world, people are expressing themselves in much richer ways,” said Bill Ready, CEO of Pinterest. “Visual Search Ads allow marketers to tap into this new and rapidly growing form of AI-powered search with a prominent placement at the critical decision points where people see, save, and decide. Powered by Pinterest Intelligence, our AI-enabled visual understanding of images, products, taste and intent, we make those signals actionable for advertisers through visual search.” Visual Search Ads are built to support lower-funnel objectives and work alongside Pinterest Performance+, the company’s existing AI-powered advertising suite. The format will roll out in beta to eligible advertisers across all Pinterest ad markets in the coming weeks. Pinterest...

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Extracted from this sentence

The company is introducing self-serve A/B testing, letting advertisers test creative, targeting, and Performance+ strategies on their own.

Extracted by Autobound

From the Signal API record
Event
In development

What this signalsWork in development often leads to new buying for tools, data and services.

Product
self-serve A/B testing

More in development signals at other companies

The full record

From the Signal API record

Details

Release type
Feature

Topics and mentions

Product tags

  • online technology
  • general technology
  • marketing
  • data

Extraction

Confidence
80%
Detected
Sep 18, 2026
signal_type
news
signal_subtype
is_developing

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/33e72532-f3fb-99e6-a8d0-4233f7f19210 returns this record as JSON. POST /v1/companies/enrich returns every signal for pinterest.com.

{
  "signal_id": "33e72532-f3fb-99e6-a8d0-4233f7f19210",
  "signal_type": "news",
  "signal_subtype": "is_developing",
  "detected_at": "2026-09-18T13:32:31+00:00",
  "company": {
    "name": "Pinterest",
    "domain": "pinterest.com"
  },
  "data": {
    "url": "https://www.netinfluencer.com/pinterest-launches-visual-search-ads-to-turn-search-results-into-a-new-ad-placement/",
    "title": "Pinterest Launches Visual Search Ads To Turn Search Results Into A New Ad Placement - Net Influencer",
    "excerpt": "Pinterest has unveiled Visual Search Ads, a new ad format that places advertisers directly in Pinterest Search Results and Pin closeups, the company announced at its annual advertiser summit, Pinterest Presents. The format lets advertisers bid for a top response and link users directly to their site, targeting the moment users are actively searching and comparing options. Pinterest said users conduct more than 80 billion searches on the platform each month, and that the majority of those searches are visual while more than half carry commercial intent. “Traditional search advertising has long relied on keywords, but in an AI-driven world, people are expressing themselves in much richer ways,” said Bill Ready, CEO of Pinterest. “Visual Search Ads allow marketers to tap into this new and rapidly growing form of AI-powered search with a prominent placement at the critical decision points where people see, save, and decide. Powered by Pinterest Intelligence, our AI-enabled visual understanding of images, products, taste and intent, we make those signals actionable for advertisers through visual search.” Visual Search Ads are built to support lower-funnel objectives and work alongside Pinterest Performance+, the company’s existing AI-powered advertising suite. The format will roll out in beta to eligible advertisers across all Pinterest ad markets in the coming weeks. Pinterest...",
    "product": "self-serve A/B testing",
    "summary": "Pinterest is introducing self-serve A/B testing, allowing advertisers to test creative, targeting, and Performance+ strategies on their own.",
    "planning": true,
    "image_url": "https://www.netinfluencer.com/wp-content/uploads/2026/09/pinterest-launches-visual-search-ads-to-turn-search-results-into-a-new-ad-placement-20260918_133214-548552-1000x600.png",
    "confidence": 0.8,
    "product_data": {
      "name": "self-serve A/B testing",
      "full_text": "self-serve A/B testing, letting advertisers test creative, targeting, and Performance+ strategies on their own",
      "fuzzy_match": false,
      "release_type": "feature"
    },
    "product_tags": [
      "online_technology",
      "general_technology",
      "marketing",
      "data"
    ],
    "published_at": "2026-09-18T13:32:31Z",
    "article_sentence": "The company is introducing self-serve A/B testing, letting advertisers test creative, targeting, and Performance+ strategies on their own."
  }
}

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