Pinterest Launches Visual Search Ads To Turn Search Results Into A New Ad Placement
Article excerpt
Pinterest has unveiled Visual Search Ads, a new ad format that places advertisers directly in Pinterest Search Results and Pin closeups, the company announced at its annual advertiser summit, Pinterest Presents. The format lets advertisers bid for a top response and link users directly to their site, targeting the moment users are actively searching and comparing options. Pinterest said users conduct more than 80 billion searches on the platform each month, and that the majority of those searches are visual while more than half carry commercial intent. “Traditional search advertising has long relied on keywords, but in an AI-driven world, people are expressing themselves in much richer ways,” said Bill Ready, CEO of Pinterest. “Visual Search Ads allow marketers to tap into this new and rapidly growing form of AI-powered search with a prominent placement at the critical decision points where people see, save, and decide. Powered by Pinterest Intelligence, our AI-enabled visual understanding of images, products, taste and intent, we make those signals actionable for advertisers through visual search.” Visual Search Ads are built to support lower-funnel objectives and work alongside Pinterest Performance+, the company’s existing AI-powered advertising suite. The format will roll out in beta to eligible advertisers across all Pinterest ad markets in the coming weeks. Pinterest...
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The company is introducing self-serve A/B testing, letting advertisers test creative, targeting, and Performance+ strategies on their own.
