Pinterest partners with Shopee to bring affiliate shopping to Indonesian creators
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Singapore - Pinterest has partnered with Shopee to launch affiliate commerce in Indonesia, enabling eligible Shopee Affiliate creators to connect their accounts with Pinterest and share Shopee product recommendations through Pins and videos. The partnership gives Indonesian creators another way to reach shoppers and potentially earn affiliate commissions, while helping consumers move from product discovery on Pinterest to purchase on Shopee. The launch marks Pinterest's entry into affiliate commerce in Indonesia, connecting its visual discovery experience with Shopee's existing Affiliate Program. For Shopee, the partnership brings its products into another platform where consumers explore ideas, discover products and decide what to buy. On Pinterest, shopping often starts with an idea, whether users are looking for what to wear, products for their homes or something new to try. Users can search visually, explore options and narrow down products based on their interests and needs. Gen Z is an important part of this behaviour, with the generation accounting for more than 50% of Pinterest's global user base. Pinterest's search data also shows growing interest among Gen Z users in Indonesia, particularly around beauty products. Searches for "produk kecantikan" increased 83% year-on-year between January and June 2026. Through the partnership, eligible Shopee Affiliate creators...
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