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PinterestIn development

Pinterest unveils new suite of ad tools, including Visual Search Ads, in its pitch to brands

What happened

Pinterest is preparing to launch Restyle, a camera function that uses AI to help users reimagine their physical spaces with different aesthetics and purchase associated products.

Source

Article excerpt

Pinterest is introducing a range of ad tools and experiences as it looks to get ahead in the AI age. The features, revealed at “Pinterest Presents” on Tuesday, will roll out in the coming weeks. One offering, called Visual Search Ads, allows brands to prominently advertise their products in search results and in Pin close-ups, or Pins that people click on. Meanwhile, Pinterest’s automated advertising suite - called Pinterest Performance+ - is expanding to include manual A/B testing tools. What’s more, brands that advertise on Pinterest can now pick which products to prioritize during key moments, like a seasonal launch. CEO Bill Ready touted these developments as proof that Pinterest is becoming a full-funnel marketing machine. Speaking to advertisers, he explained that users arrive at Pinterest with “clear intent,” but before they make up their mind about what to buy. “That is the magic moment for a marketer to meet a potential customer,” he said. “For much of our history, Pinterest was a great place to build awareness, but not to drive results. I’m proud to say that Pinterest is now a performance platform, … and AI is powering all of it.” For brands, Pinterest executives said, the opportunity is huge. Pinterest’s user base is growing and, importantly for many companies, young. More than half of Pinterest’s users are Gen Z, and 640 million people now come to Pinterest...

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Extracted from this sentence

Restyle will launch soon in beta in the U.S. and Canada.

Extracted by Autobound

From the Signal API record
Event
In development

What this signalsWork in development often leads to new buying for tools, data and services.

Product
Restyle
Location
United States

More in development signals at other companies

The full record

From the Signal API record

Details

Release type
Feature

Topics and mentions

Product tags

  • online technology
  • general technology
  • future tech
  • mobile
  • video

Extraction

Confidence
90%
Detected
Sep 17, 2026
signal_type
news
signal_subtype
is_developing

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/26e5ede8-5784-8923-1fb7-1a55a189cafc returns this record as JSON. POST /v1/companies/enrich returns every signal for pinterest.com.

{
  "signal_id": "26e5ede8-5784-8923-1fb7-1a55a189cafc",
  "signal_type": "news",
  "signal_subtype": "is_developing",
  "detected_at": "2026-09-17T09:33:05+00:00",
  "company": {
    "name": "Pinterest",
    "domain": "pinterest.com"
  },
  "data": {
    "url": "https://www.modernretail.co/marketing/pinterest-unveils-new-suite-of-ad-tools-including-visual-search-ads-in-its-pitch-to-brands/",
    "title": "Pinterest unveils new suite of ad tools, including Visual Search Ads, in its pitch to brands - Modern Retail",
    "excerpt": "Pinterest is introducing a range of ad tools and experiences as it looks to get ahead in the AI age. The features, revealed at “Pinterest Presents” on Tuesday, will roll out in the coming weeks. One offering, called Visual Search Ads, allows brands to prominently advertise their products in search results and in Pin close-ups, or Pins that people click on . Meanwhile, Pinterest’s automated advertising suite - called Pinterest Performance+ - is expanding to include manual A/B testing tools. What’s more, brands that advertise on Pinterest can now pick which products to prioritize during key moments, like a seasonal launch. CEO Bill Ready touted these developments as proof that Pinterest is becoming a full-funnel marketing machine. Speaking to advertisers, he explained that users arrive at Pinterest with “clear intent,” but before they make up their mind about what to buy. “That is the magic moment for a marketer to meet a potential customer,” he said. “For much of our history, Pinterest was a great place to build awareness, but not to drive results. I’m proud to say that Pinterest is now a performance platform, … and AI is powering all of it.” For brands, Pinterest executives said, the opportunity is huge. Pinterest’s user base is growing and, importantly for many companies, young. More than half of Pinterest’s users are Gen Z , and 640 million people now come to Pinterest every...",
    "product": "Restyle",
    "summary": "Pinterest is preparing to launch Restyle, a camera function that uses AI to help users reimagine their physical spaces with different aesthetics and purchase associated products.",
    "location": "United States",
    "planning": true,
    "image_url": "https://www.modernretail.co/wp-content/uploads/sites/5/2026/09/Pinterest-Bring-to-Life.png",
    "confidence": 0.9,
    "product_data": {
      "name": "Restyle",
      "full_text": "Restyle, a camera function that helps people reimagine their space using Pinterest Intelligence",
      "fuzzy_match": false,
      "release_type": "feature"
    },
    "product_tags": [
      "online_technology",
      "general_technology",
      "future_tech",
      "mobile",
      "video"
    ],
    "published_at": "2026-09-17T09:33:05Z",
    "location_data": [
      {
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "Restyle will launch soon in beta in the U.S. and Canada."
  }
}

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