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PlaidTraffic snapshot

plaid.com received 28M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.5% (~144,557 visits). Top: chatgpt.com (47%), gemini.google.com (7%), claude.ai (1%), perplexity.ai (0%), grok.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
27,587,937
Month over month
-0.7%
3-month change
+7.3%
Global rank
2,431
Top country
US (94%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
532
Category rank
5
Change, 3 months
+7.3%
Change, month over month
-0.7%
Digital health score
63

Details

Measured month
Aug 2026
Category
finance/finance
Mail visits
220,703
Traffic band
Major
Direct visits
8,000,502
Search visits
1,434,573
Small website
No
Snapshot date
Aug 1, 2026
Website title
API
Brand strength
Moderate
Referral visits
17,187,285
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.5% (~144,557 visits). Top: chatgpt.com (47%), gemini.google.com (7%), claude.ai (1%), perplexity.ai (0%), grok.com (0%).
Geo concentration
Highly concentrated
Referral strength
Strong
Search dependency
Low
Consecutive months
1
Brand keyword ratio
4/5
Website description
API reference for endpoints and webhooks associated with the Plaid Payment Initiation product.
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 29% direct traffic. Brand keyword ratio: 4/5.
Digital health detail
Score 63: Engagement 41/100 (25%), Volume 100/100 (20%), Brand 58/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/e71ab882-9d4b-4547-9d25-7f5be066d925 returns this record as JSON. POST /v1/companies/enrich returns every signal for plaid.com.

{
  "signal_id": "e71ab882-9d4b-4547-9d25-7f5be066d925",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:16:37.707+00:00",
  "company": {
    "name": "Plaid",
    "domain": "plaid.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "plaid.com received 28M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 25701246,
      "2026-07-01": 27776560,
      "2026-08-01": 27587937
    },
    "category": "finance/finance",
    "relevance": 2.3,
    "ai_traffic": {
      "total_visits": 144557,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 47.428
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 7.338
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 0.912
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        },
        {
          "name": "grok.com",
          "rank": 5,
          "share": 0
        }
      ],
      "traffic_share": 0.005
    },
    "engagement": {
      "bounce_rate": 0.482,
      "pages_per_visit": 1.939,
      "avg_visit_duration_seconds": 143
    },
    "global_rank": 2431,
    "mail_visits": 220703,
    "country_rank": 532,
    "top_keywords": [
      {
        "cpc": 2.95,
        "name": "plaid",
        "volume": 246700,
        "estimated_value": 229990
      },
      {
        "cpc": 3.91,
        "name": "plaid login",
        "volume": 11240,
        "estimated_value": 22510
      },
      {
        "cpc": 3.33,
        "name": "plaid careers",
        "volume": 13860,
        "estimated_value": 15630
      },
      {
        "cpc": 14.01,
        "name": "plaid api",
        "volume": 7300,
        "estimated_value": 6590
      },
      {
        "cpc": 4.58,
        "name": "pliad",
        "volume": 2810,
        "estimated_value": 4160
      }
    ],
    "traffic_band": "major",
    "category_rank": 5,
    "direct_visits": 8000502,
    "search_visits": 1434573,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 220703,
    "top_countries": {
      "CA": 0.01,
      "ES": 0.003,
      "GB": 0.011,
      "IN": 0.003,
      "US": 0.94
    },
    "website_title": "API",
    "brand_strength": "moderate",
    "change_3mo_pct": 7.3,
    "change_mom_pct": -0.7,
    "referral_visits": 17187285,
    "traffic_sources": {
      "mail": 0.008,
      "paid": 0,
      "direct": 0.29,
      "search": 0.052,
      "social": 0.008,
      "referral": 0.623
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.5% (~144,557 visits). Top: chatgpt.com (47%), gemini.google.com (7%), claude.ai (1%), perplexity.ai (0%), grok.com (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "4/5",
    "website_description": "API reference for endpoints and webhooks associated with the Plaid Payment Initiation product.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 63,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 29% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 63: Engagement 41/100 (25%), Volume 100/100 (20%), Brand 58/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~220,703 visits).",
    "engagement_quality_score": 41,
    "geo_concentration_detail": "Highly concentrated traffic: US (94%), GB (1%), CA (1%).",
    "referral_strength_detail": "Strong referral strength at 62% of traffic (~17,187,285 visits).",
    "search_dependency_detail": "Low search dependency at 5% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (41/100) with 48% bounce rate, 1.9 pages per visit, and 143-second average duration."
  }
}

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