plaid.com received 28M monthly visits with traffic from 5 countries.
What happened
Minimal AI traffic at 0.5% (~144,557 visits). Top: chatgpt.com (47%), gemini.google.com (7%), claude.ai (1%), perplexity.ai (0%), grok.com (0%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 27,587,937
- Month over month
- -0.7%
- 3-month change
- +7.3%
- Global rank
- 2,431
- Top country
- US (94%)
- Trend
- Fluctuating
More from Plaid
- PatentsPlaid Inc.'s patent output is slowing: 10 grants in the past year, 0 in the past 30 days.Patents
- RedditA developer is using Plaid to verify user bank accounts and then passing the account details to Column's API to create a counterparty for payment processing.Reddit
- PartnershipID.me and Plaid Announce Partnership to Strengthen the Integrity and Speed of Government Benefit PaymentsPartnership
- PodcastsThe Covert Code discusses Plaid: tech adoptionPodcasts
- GlassdoorReviewer notes potential for clique-y behavior at PlaidGlassdoor
- Product reviewsTeaching Assistant finds Plaid unhelpful for linking Fidelity bank accountsProduct reviews
Latest signals at other companies
- Federal contractsAES$335K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsAT&T$359K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsEquinix$382K federal contract from Department of Homeland SecurityFederal contracts
The full record
From the Signal API recordNumbers
- Country rank
- 532
- Category rank
- 5
- Change, 3 months
- +7.3%
- Change, month over month
- -0.7%
- Digital health score
- 63
Details
- Measured month
- Aug 2026
- Category
- finance/finance
- Mail visits
- 220,703
- Traffic band
- Major
- Direct visits
- 8,000,502
- Search visits
- 1,434,573
- Small website
- No
- Snapshot date
- Aug 1, 2026
- Website title
- API
- Brand strength
- Moderate
- Referral visits
- 17,187,285
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.5% (~144,557 visits). Top: chatgpt.com (47%), gemini.google.com (7%), claude.ai (1%), perplexity.ai (0%), grok.com (0%).
- Geo concentration
- Highly concentrated
- Referral strength
- Strong
- Search dependency
- Low
- Consecutive months
- 1
- Brand keyword ratio
- 4/5
- Website description
- API reference for endpoints and webhooks associated with the Plaid Payment Initiation product.
- Country rank country
- US
- Digital health label
- Good
- Social traffic level
- Low
- Brand strength detail
- Moderate brand recognition with 29% direct traffic. Brand keyword ratio: 4/5.
- Digital health detail
- Score 63: Engagement 41/100 (25%), Volume 100/100 (20%), Brand 58/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).
Extraction
- Detected
- Sep 11, 2026
- signal_type
seo-traffic- signal_subtype
baseline
Use this data
Get every website traffic signal for Plaid and the companies you sell to, in the tools you already use.
Ask Claude about it
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Plaid this week?”
Send it to your own tools
The Signal API returns website traffic signals for any list of companies as JSON, for your CRM, warehouse or app.
Try it free
Sign up and spend your free credits on the companies you sell to.
Start Free1,000 free credits
The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/e71ab882-9d4b-4547-9d25-7f5be066d925 returns this record as JSON. POST /v1/companies/enrich returns every signal for plaid.com.
{
"signal_id": "e71ab882-9d4b-4547-9d25-7f5be066d925",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-09-11T10:16:37.707+00:00",
"company": {
"name": "Plaid",
"domain": "plaid.com"
},
"data": {
"trend": "fluctuating",
"summary": "plaid.com received 28M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-06-01": 25701246,
"2026-07-01": 27776560,
"2026-08-01": 27587937
},
"category": "finance/finance",
"relevance": 2.3,
"ai_traffic": {
"total_visits": 144557,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 47.428
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 7.338
},
{
"name": "claude.ai",
"rank": 3,
"share": 0.912
},
{
"name": "perplexity.ai",
"rank": 4,
"share": 0
},
{
"name": "grok.com",
"rank": 5,
"share": 0
}
],
"traffic_share": 0.005
},
"engagement": {
"bounce_rate": 0.482,
"pages_per_visit": 1.939,
"avg_visit_duration_seconds": 143
},
"global_rank": 2431,
"mail_visits": 220703,
"country_rank": 532,
"top_keywords": [
{
"cpc": 2.95,
"name": "plaid",
"volume": 246700,
"estimated_value": 229990
},
{
"cpc": 3.91,
"name": "plaid login",
"volume": 11240,
"estimated_value": 22510
},
{
"cpc": 3.33,
"name": "plaid careers",
"volume": 13860,
"estimated_value": 15630
},
{
"cpc": 14.01,
"name": "plaid api",
"volume": 7300,
"estimated_value": 6590
},
{
"cpc": 4.58,
"name": "pliad",
"volume": 2810,
"estimated_value": 4160
}
],
"traffic_band": "major",
"category_rank": 5,
"direct_visits": 8000502,
"search_visits": 1434573,
"small_website": false,
"snapshot_date": "2026-08-01T00:00:00+00:00",
"social_visits": 220703,
"top_countries": {
"CA": 0.01,
"ES": 0.003,
"GB": 0.011,
"IN": 0.003,
"US": 0.94
},
"website_title": "API",
"brand_strength": "moderate",
"change_3mo_pct": 7.3,
"change_mom_pct": -0.7,
"referral_visits": 17187285,
"traffic_sources": {
"mail": 0.008,
"paid": 0,
"direct": 0.29,
"search": 0.052,
"social": 0.008,
"referral": 0.623
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.5% (~144,557 visits). Top: chatgpt.com (47%), gemini.google.com (7%), claude.ai (1%), perplexity.ai (0%), grok.com (0%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "strong",
"search_dependency": "low",
"consecutive_months": 1,
"engagement_quality": "moderate",
"brand_keyword_ratio": "4/5",
"website_description": "API reference for endpoints and webhooks associated with the Plaid Payment Initiation product.",
"country_rank_country": "US",
"digital_health_label": "good",
"digital_health_score": 63,
"social_traffic_level": "low",
"brand_strength_detail": "Moderate brand recognition with 29% direct traffic. Brand keyword ratio: 4/5.",
"digital_health_detail": "Score 63: Engagement 41/100 (25%), Volume 100/100 (20%), Brand 58/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).",
"social_traffic_detail": "Low social traffic at 1% of total visits (~220,703 visits).",
"engagement_quality_score": 41,
"geo_concentration_detail": "Highly concentrated traffic: US (94%), GB (1%), CA (1%).",
"referral_strength_detail": "Strong referral strength at 62% of traffic (~17,187,285 visits).",
"search_dependency_detail": "Low search dependency at 5% of total traffic.",
"engagement_quality_detail": "Moderate engagement (41/100) with 48% bounce rate, 1.9 pages per visit, and 143-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/e71ab882-9d4b-4547-9d25-7f5be066d925 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"plaid.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.