Polestar unveils Formula 2030 concept car: design, direction and models

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  "signal_type": "news",
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  "detected_at": "2026-09-07T11:57:22+00:00",
  "company": {
    "name": "Polestar",
    "domain": "polestar.com"
  },
  "data": {
    "url": "https://www.attitude.co.uk/life/polestar-formula-2030-concept-car-design-direction-models-533493/",
    "title": "Polestar unveils Formula 2030 concept car: design, direction and models - attitude.co.uk",
    "excerpt": "Polestar has unveiled its Formula 2030 concept car, offering a first look at the brand’s future design direction and upcoming models. The concept gives an insight into how Polestar’s cars will look in the future, under Head of Design Philipp Römers. Formula 2030 gives a first look at design elements that will feature in the future Polestar 2, planned for 2027, and Polestar 7, planned for 2028. According to Römers, the concept is an “evolution not revolution” of Polestar’s design, keeping existing Scandinavian design elements and recognisable features such as its “familiar Dual Blade headlights”. Speaking in a news release, Römers said that the car’s design was already “so strong it was obvious we needed a bold evolution not revolution of what came before”. “Formula 2030 delivers this, showcasing our future while respecting brand-defining elements like the familiar Dual Blade headlights, ensuring it remains recognisably a Polestar with a strong, characterful identity.” The Swedish electric car brand currently has five models in its line-up: Polestar 2, 3, 4 coupé, 4 SUV and 5. Future models include the Polestar 2 successor, planned for 2027, the Polestar 7 compact SUV, planned for 2028, and the Polestar 6 roadster. Polestar currently manufactures its cars across North America and Asia, but plans to expand production to Europe, including for the Polestar 7. Beyond the visuals...",
    "product": "Polestar 2 successor",
    "summary": "Polestar is planning to release a successor to its Polestar 2 model in 2027.",
    "planning": true,
    "image_url": "https://www.attitude.co.uk/wp-content/uploads/sites/5/2026/09/Formula-2030-concept-car.webp",
    "confidence": 0.9,
    "product_data": {
      "name": "Polestar 2",
      "full_text": "Polestar 2 successor",
      "fuzzy_match": false,
      "release_type": "model"
    },
    "product_tags": [
      "general_technology"
    ],
    "published_at": "2026-09-07T11:57:22Z",
    "effective_date": "2027-01-01",
    "article_sentence": "Future models include the Polestar 2 successor, planned for 2027, the Polestar 7 compact SUV, planned for 2028, and the Polestar 6 roadster."
  }
}

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