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PostmanTraffic snapshot

postman.com received 3M monthly visits with traffic from 5 countries.

What happened

Emerging AI traffic at 1.9% (~46,975 visits). Top: chatgpt.com (74%), claude.ai (11%), gemini.google.com (9%), perplexity.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
2,524,474
Month over month
-6.5%
3-month change
-8.7%
Global rank
20,512
Top country
IN (28%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
4,761
Category rank
178
Change, 3 months
-8.7%
Change, month over month
-6.5%
Digital health score
64

Details

Measured month
Jun 2026
Category
computers_electronics_and_technology/programming_and_developer_software
Mail visits
20,196
Traffic band
Established
Direct visits
825,503
Search visits
1,396,034
Small website
No
Snapshot date
Jun 1, 2026
Social visits
50,489
Website title
Postman: The World's Leading API Platform | Sign Up for Free
Brand strength
Moderate
Referral visits
164,091
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 1.9% (~46,975 visits). Top: chatgpt.com (74%), claude.ai (11%), gemini.google.com (9%), perplexity.ai (0%).
Geo concentration
Moderately concentrated
Search dependency
High
Consecutive months
3
Brand keyword ratio
5/5
Website description
Accelerate API development with Postman's all-in-one platform. Streamline collaboration and simplify the API lifecycle for faster, better results. Learn more.
Country rank country
IN
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 33% direct traffic. Brand keyword ratio: 5/5.
Digital health detail
Score 64: Engagement 47/100 (25%), Volume 100/100 (20%), Brand 65/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 19/100 (10%).

Extraction

Detected
Jul 16, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/6a08b7c6-58e6-42ad-97bf-4bcae673f184 returns this record as JSON. POST /v1/companies/enrich returns every signal for postman.com.

{
  "signal_id": "6a08b7c6-58e6-42ad-97bf-4bcae673f184",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-07-16T04:43:18.685+00:00",
  "company": {
    "name": "Postman",
    "domain": "postman.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "postman.com received 3M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-04-01": 2764157,
      "2026-05-01": 2699967,
      "2026-06-01": 2524474
    },
    "category": "computers_electronics_and_technology/programming_and_developer_software",
    "relevance": 18.2,
    "ai_traffic": {
      "total_visits": 46975,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 73.741
        },
        {
          "name": "claude.ai",
          "rank": 2,
          "share": 11.105
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 8.534
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.019
    },
    "engagement": {
      "bounce_rate": 0.538,
      "pages_per_visit": 3.497,
      "avg_visit_duration_seconds": 109
    },
    "global_rank": 20512,
    "mail_visits": 20196,
    "country_rank": 4761,
    "top_keywords": [
      {
        "cpc": 1.67,
        "name": "postman",
        "volume": 597080,
        "estimated_value": 667580
      },
      {
        "cpc": 2.45,
        "name": "postman download",
        "volume": 107070,
        "estimated_value": 125650
      },
      {
        "cpc": 2.2,
        "name": "download postman",
        "volume": 25920,
        "estimated_value": 31610
      },
      {
        "cpc": 1.25,
        "name": "postman online",
        "volume": 16360,
        "estimated_value": 13140
      },
      {
        "cpc": 1.88,
        "name": "postman2",
        "volume": 37270,
        "estimated_value": 8920
      }
    ],
    "traffic_band": "established",
    "category_rank": 178,
    "direct_visits": 825503,
    "search_visits": 1396034,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 50489,
    "top_countries": {
      "BR": 0.037,
      "CN": 0.047,
      "IN": 0.282,
      "RU": 0.031,
      "US": 0.139
    },
    "website_title": "Postman: The World's Leading API Platform | Sign Up for Free",
    "brand_strength": "moderate",
    "change_3mo_pct": -8.7,
    "change_mom_pct": -6.5,
    "referral_visits": 164091,
    "traffic_sources": {
      "mail": 0.008,
      "paid": 0,
      "direct": 0.327,
      "search": 0.553,
      "social": 0.02,
      "referral": 0.065
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.9% (~46,975 visits). Top: chatgpt.com (74%), claude.ai (11%), gemini.google.com (9%), perplexity.ai (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "high",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "5/5",
    "website_description": "Accelerate API development with Postman's all-in-one platform. Streamline collaboration and simplify the API lifecycle for faster, better results. Learn more.",
    "country_rank_country": "IN",
    "digital_health_label": "good",
    "digital_health_score": 64,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 33% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 64: Engagement 47/100 (25%), Volume 100/100 (20%), Brand 65/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 19/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~50,489 visits).",
    "engagement_quality_score": 47,
    "geo_concentration_detail": "Moderately concentrated traffic: IN (28%), US (14%), CN (5%).",
    "referral_strength_detail": "Moderate referral strength at 7% of traffic (~164,091 visits).",
    "search_dependency_detail": "High search dependency at 55% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (47/100) with 54% bounce rate, 3.5 pages per visit, and 109-second average duration."
  }
}

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