postman.com shows sustained decline with 3 consecutive months of decreases, down 20% overall to 2M.

{
  "signal_id": "db22d8ae-ce52-422e-ae43-f2f7a3ea5160",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-10-12T07:54:14.933+00:00",
  "company": {
    "name": "Postman",
    "domain": "postman.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "postman.com shows sustained decline with 3 consecutive months of decreases, down 20% overall to 2M.",
    "traffic": {
      "2026-07-01": 2398817,
      "2026-08-01": 2141495,
      "2026-09-01": 1909399
    },
    "category": "computers_electronics_and_technology/programming_and_developer_software",
    "relevance": 30.3,
    "ai_traffic": {
      "total_visits": 36898,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 62.398
        },
        {
          "name": "claude.ai",
          "rank": 2,
          "share": 15.328
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 5.132
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.019
    },
    "engagement": {
      "bounce_rate": 0.519,
      "pages_per_visit": 2.919,
      "avg_visit_duration_seconds": 102
    },
    "global_rank": 28962,
    "mail_visits": 13366,
    "country_rank": 8042,
    "top_keywords": [
      {
        "cpc": 1.18,
        "name": "postman",
        "volume": 487520,
        "estimated_value": 510990
      },
      {
        "cpc": 1.41,
        "name": "postman download",
        "volume": 70760,
        "estimated_value": 85090
      },
      {
        "cpc": 3.14,
        "name": "download postman",
        "volume": 14460,
        "estimated_value": 17440
      },
      {
        "cpc": 1.53,
        "name": "postman online",
        "volume": 12100,
        "estimated_value": 10170
      },
      {
        "cpc": 1.27,
        "name": "postman2",
        "volume": 30770,
        "estimated_value": 6050
      }
    ],
    "traffic_band": "established",
    "category_rank": 282,
    "direct_visits": 656833,
    "search_visits": 1025347,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 38188,
    "top_countries": {
      "BR": 0.038,
      "CN": 0.048,
      "GB": 0.03,
      "IN": 0.238,
      "US": 0.144
    },
    "website_title": "Postman: The World's Leading API Platform | Sign Up for Free",
    "brand_strength": "moderate",
    "change_3mo_pct": -20.4,
    "change_mom_pct": -10.8,
    "referral_visits": 127930,
    "traffic_sources": {
      "mail": 0.007,
      "paid": 0,
      "direct": 0.344,
      "search": 0.537,
      "social": 0.02,
      "referral": 0.067
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.9% (~36,898 visits). Top: chatgpt.com (62%), claude.ai (15%), gemini.google.com (5%), perplexity.ai (0%).",
    "geo_concentration": "diversified",
    "referral_strength": "moderate",
    "search_dependency": "high",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "5/5",
    "website_description": "Accelerate API development with Postman's all-in-one platform. Streamline collaboration and simplify the API lifecycle for faster, better results. Learn more.",
    "country_rank_country": "IN",
    "digital_health_label": "good",
    "digital_health_score": 63,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 34% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 63: Engagement 43/100 (25%), Volume 100/100 (20%), Brand 69/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 19/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~38,188 visits).",
    "engagement_quality_score": 43,
    "geo_concentration_detail": "Diversified traffic: IN (24%), US (14%), CN (5%).",
    "referral_strength_detail": "Moderate referral strength at 7% of traffic (~127,930 visits).",
    "search_dependency_detail": "High search dependency at 54% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (43/100) with 52% bounce rate, 2.9 pages per visit, and 102-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/db22d8ae-ce52-422e-ae43-f2f7a3ea5160 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"postman.com","limit":20}'