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PPGLaunch

PPG Unveils Selemix 7-159 Acrylic Topcoat for Enhanced Protection

What happened

PPG Industries launched an enhanced formulation of its PPG Selemix 7-159 Direct Pro 2K acrylic topcoat for the light industrial coatings market in Europe, the Middle East, and Africa (EMEA).

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

PPG Industries, Inc. PPG recently introduced an enhanced formulation of PPG Selemix 7-159 Direct Pro 2K acrylic topcoat, designed for the light industrial coatings market in Europe, the Middle East, and Africa (EMEA). The newly formulated direct-to-metal coating delivers an improved solution according to corrosion requirements. The product is C5M certified under ISO 12944-6, demonstrating salt spray resistance to corrosion in demanding industrial environments. The enhanced formulation improves salt spray resistance, corrosion resistance and increased reliability with both environmental corrosivity and coating durability, confirming it. PPG has also optimized the coating for use with air-assisted airless systems, enabling more efficient application for users. Improved sag resistance gives better control, while delivering consistency and a high-gloss look. Engineered with high-solids, low-VOC composition, the direct-to-metal coating supports efficient processing in manufacturing while meeting economical constraints. Its stable processing characteristics help manufacturers achieve reliable, cost-effective results without compromising quality. With this latest enhancement, PPG strengthens its Selemix portfolio, providing industrial customers with a durable, high-performance coating solution capable of meeting evolving needs. PPG's shares have gained 5.7% over the past year...

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Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
Selemix 7-159 Direct Pro 2K
Location
Europe, the Middle East, and Africa (EMEA)

The full record

From the Signal API record

Details

Release type
Formulation

Topics and mentions

Product tags

  • general technology

Extraction

Confidence
95%
Detected
Jul 7, 2026
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/c74de3eb-be73-fbb9-ed68-53e5a1f0991b returns this record as JSON. POST /v1/companies/enrich returns every signal for ppg.com.

{
  "signal_id": "c74de3eb-be73-fbb9-ed68-53e5a1f0991b",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-07-07T15:28:00+00:00",
  "company": {
    "name": "PPG",
    "domain": "ppg.com"
  },
  "data": {
    "url": "https://finance.yahoo.com/markets/stocks/articles/ppg-unveils-selemix-7-159-152800032.html",
    "title": "PPG Unveils Selemix 7-159 Acrylic Topcoat for Enhanced Protection - Yahoo Finance",
    "excerpt": "PPG Industries, Inc. PPG recently introduced an enhanced formulation of PPG Selemix 7-159 Direct Pro 2K acrylic topcoat, designed for the light industrial coatings market in Europe, the Middle East, and Africa (EMEA). The newly formulated direct-to-metal coating delivers an improved solution according to corrosion requirements. The product is C5M certified under ISO 12944-6, demonstrating salt spray resistance to corrosion in demanding industrial environments. The enhanced formulation improves salt spray resistance, corrosion resistance and increased reliability with both environmental corrosivity and coating durability, confirming it. PPG has also optimized the coating for use with air-assisted airless systems, enabling more efficient application for users. Improved sag resistance gives better control, while delivering consistency and a high-gloss look. Engineered with high-solids, low-VOC composition, the direct-to-metal coating supports efficient processing in manufacturing while meeting economical constraints. Its stable processing characteristics help manufacturers achieve reliable, cost-effective results without compromising quality. With this latest enhancement, PPG strengthens its Selemix portfolio, providing industrial customers with a durable, high-performance coating solution capable of meeting evolving needs. PPG's shares have gained 5.7% over the past year...",
    "product": "Selemix 7-159 Direct Pro 2K acrylic topcoat",
    "summary": "PPG Industries launched an enhanced formulation of its PPG Selemix 7-159 Direct Pro 2K acrylic topcoat for the light industrial coatings market in Europe, the Middle East, and Africa (EMEA).",
    "location": "Europe, the Middle East, and Africa (EMEA)",
    "planning": false,
    "image_url": "https://s.yimg.com/lo/mysterio/api/9AF66BA9247221A64DC258C87F67C9D762F7E46DCAD9BAB605E8AEE29858A4AF/subgraphmysterio/resizefill_w1200_h756;quality_80;format_webp/https:%2F%2Fmedia.zenfs.com%2Fen%2Fzacks.com%2F3f10397eae45c0ca8ef001ba41f76c6a",
    "confidence": 0.95,
    "product_data": {
      "name": "Selemix 7-159 Direct Pro 2K",
      "full_text": "PPG Selemix 7-159 Direct Pro 2K acrylic topcoat",
      "fuzzy_match": false,
      "release_type": "formulation"
    },
    "product_tags": [
      "general_technology"
    ],
    "published_at": "2026-07-07T15:28:00Z",
    "location_data": [
      {
        "fuzzy_match": false
      }
    ],
    "article_sentence": "PPG Industries, Inc. PPG recently introduced an enhanced formulation of PPG Selemix 7-159 Direct Pro 2K acrylic topcoat, designed for the light industrial coatings market in Europe, the Middle East, and Africa (EMEA)."
  }
}

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