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PPGTraffic surge

ppg.com traffic surged 30% to 496K monthly visits.

Extracted by Autobound

From the Signal API record
Signal
Traffic surge

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
496,263
Month over month
+30%
3-month change
+19.7%
Global rank
98,219
Top country
US (52%)
Trend
Fluctuating

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The full record

From the Signal API record

Numbers

Country rank
39,597
Category rank
16
Change, 3 months
+19.7%
Change, month over month
+30%
Digital health score
63

Details

Measured month
Jun 2026
Category
heavy_industry_and_engineering/chemical_industry
Mail visits
8,933
Traffic band
Developing
Direct visits
193,046
Search visits
188,084
Small website
No
Snapshot date
Jun 1, 2026
Social visits
42,182
Website title
Nous contacter
Brand strength
Moderate
Referral visits
45,656
AI traffic detail
None AI traffic at 0% (~155 visits). Top: chatgpt.com (22%).
Geo concentration
Highly concentrated
Consecutive months
1
Brand keyword ratio
5/5
Website description
Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company.
Country rank country
US
Digital health label
Good
Brand strength detail
Moderate brand recognition with 39% direct traffic. Brand keyword ratio: 5/5.
Digital health detail
Score 63: Engagement 51/100 (25%), Volume 75/100 (20%), Brand 78/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 0/100 (10%).
Social traffic detail
Moderate social traffic at 9% of total visits (~42,182 visits).
Engagement quality score
51
Geo concentration detail
Highly concentrated traffic: US (52%), MX (5%), CA (4%).

Extraction

Detected
Jul 16, 2026
signal_type
seo-traffic
signal_subtype
trafficSurge

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/dac0c447-d6cf-47f1-b96c-f4f18f673e34 returns this record as JSON. POST /v1/companies/enrich returns every signal for ppg.com.

{
  "signal_id": "dac0c447-d6cf-47f1-b96c-f4f18f673e34",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficSurge",
  "detected_at": "2026-07-16T05:04:47.152+00:00",
  "company": {
    "name": "PPG",
    "domain": "ppg.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "ppg.com traffic surged 30% to 496K monthly visits.",
    "traffic": {
      "2026-04-01": 414433,
      "2026-05-01": 381660,
      "2026-06-01": 496263
    },
    "category": "heavy_industry_and_engineering/chemical_industry",
    "relevance": 60,
    "ai_traffic": {
      "total_visits": 155,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 22.456
        }
      ],
      "traffic_share": 0
    },
    "engagement": {
      "bounce_rate": 0.452,
      "pages_per_visit": 2.974,
      "avg_visit_duration_seconds": 135
    },
    "global_rank": 98219,
    "mail_visits": 8933,
    "country_rank": 39597,
    "top_keywords": [
      {
        "cpc": 1.1,
        "name": "ppg",
        "volume": 46440,
        "estimated_value": 23380
      },
      {
        "cpc": 1.97,
        "name": "ppg industries",
        "volume": 2790,
        "estimated_value": 1790
      },
      {
        "cpc": 2.9,
        "name": "ppg aerospace",
        "volume": 960,
        "estimated_value": 1000
      },
      {
        "cpc": 0.67,
        "name": "ppg industries careers",
        "volume": 640,
        "estimated_value": 860
      },
      {
        "cpc": 3.36,
        "name": "ppg industrial coatings",
        "volume": 780,
        "estimated_value": 620
      }
    ],
    "traffic_band": "developing",
    "category_rank": 16,
    "direct_visits": 193046,
    "search_visits": 188084,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 42182,
    "top_countries": {
      "CA": 0.042,
      "DE": 0.033,
      "DK": 0.029,
      "MX": 0.052,
      "US": 0.522
    },
    "website_title": "Nous contacter",
    "brand_strength": "moderate",
    "change_3mo_pct": 19.7,
    "change_mom_pct": 30,
    "referral_visits": 45656,
    "traffic_sources": {
      "mail": 0.018,
      "paid": 0,
      "direct": 0.389,
      "search": 0.379,
      "social": 0.085,
      "referral": 0.092
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "None AI traffic at 0% (~155 visits). Top: chatgpt.com (22%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "5/5",
    "website_description": "Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 63,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 39% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 63: Engagement 51/100 (25%), Volume 75/100 (20%), Brand 78/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 9% of total visits (~42,182 visits).",
    "engagement_quality_score": 51,
    "geo_concentration_detail": "Highly concentrated traffic: US (52%), MX (5%), CA (4%).",
    "referral_strength_detail": "Moderate referral strength at 9% of traffic (~45,656 visits).",
    "search_dependency_detail": "Moderate search dependency at 38% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (51/100) with 45% bounce rate, 3 pages per visit, and 135-second average duration."
  }
}

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