principal.com traffic surged 25% to 6M monthly visits.

{
  "signal_id": "e83a00f0-1b03-404e-b822-f8e3e310196f",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficSurge",
  "detected_at": "2026-08-13T12:01:16.54+00:00",
  "company": {
    "name": "Principal Financial",
    "domain": "principal.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "principal.com traffic surged 25% to 6M monthly visits.",
    "traffic": {
      "2026-05-01": 4852676,
      "2026-06-01": 4560180,
      "2026-07-01": 5721157
    },
    "category": "finance/insurance",
    "relevance": 70,
    "ai_traffic": {
      "total_visits": 0,
      "traffic_share": 0
    },
    "engagement": {
      "bounce_rate": 0.229,
      "pages_per_visit": 7.283,
      "avg_visit_duration_seconds": 351
    },
    "global_rank": 6939,
    "mail_visits": 726587,
    "country_rank": 1348,
    "top_keywords": [
      {
        "cpc": 1.14,
        "name": "principal",
        "volume": 287360,
        "estimated_value": 308160
      },
      {
        "cpc": 3.42,
        "name": "principal login",
        "volume": 43850,
        "estimated_value": 52390
      },
      {
        "cpc": 4.54,
        "name": "principal 401k",
        "volume": 11170,
        "estimated_value": 17230
      },
      {
        "cpc": 3.46,
        "name": "principal financial",
        "volume": 10980,
        "estimated_value": 16730
      },
      {
        "cpc": 1.55,
        "name": "principle",
        "volume": 48510,
        "estimated_value": 8860
      }
    ],
    "traffic_band": "established",
    "category_rank": 16,
    "direct_visits": 2728992,
    "search_visits": 1579039,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 188798,
    "top_countries": {
      "CL": 0.003,
      "IN": 0.009,
      "KH": 0.002,
      "US": 0.97,
      "VN": 0.002
    },
    "website_title": "Join our dental network",
    "brand_strength": "strong",
    "change_3mo_pct": 17.9,
    "change_mom_pct": 25.5,
    "referral_visits": 331827,
    "traffic_sources": {
      "mail": 0.127,
      "paid": 0,
      "direct": 0.477,
      "search": 0.276,
      "social": 0.033,
      "referral": 0.058
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "None AI traffic at 0% (~0 visits).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "Find out the benefits of joining one of the largest Preferred Provider Organizations in the nation. Providers in select states can join online.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 86,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 48% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 86: Engagement 98/100 (25%), Volume 100/100 (20%), Brand 95/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~188,798 visits).",
    "engagement_quality_score": 98,
    "geo_concentration_detail": "Highly concentrated traffic: US (97%), IN (1%), CL (0%).",
    "referral_strength_detail": "Moderate referral strength at 6% of traffic (~331,827 visits).",
    "search_dependency_detail": "Low search dependency at 28% of total traffic.",
    "engagement_quality_detail": "High engagement (98/100) with 23% bounce rate, 7.3 pages per visit, and 351-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/e83a00f0-1b03-404e-b822-f8e3e310196f \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"principal.com","limit":20}'