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Procter & GamblePartnership

P&G ANNOUNCES PARTNERSHIP WITH FOUR-TIME WNBA ALL-STAR KELSEY MITCHELL

What happened

Procter & Gamble announced a new partnership with four-time WNBA All-Star Kelsey Mitchell, who will act as a corporate ambassador across all P&G brands globally.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Cincinnati native and Indiana Fever guard to debut partnership during AT&T WNBA All-Star 2026 CINCINNATI, July 24, 2026 /PRNewswire/ -- Procter & Gamble today announced a new partnership with four-time WNBA All-Star Kelsey Mitchell, a Cincinnati native and standout guard for the Indiana Fever. This marks the first time P&G has partnered with a professional athlete to act as a corporate ambassador across the full breadth of P&G brands globally! Mitchell will help bring P&G's WNBA partnership to life for fans during AT&T WNBA All-Star 2026 in Chicago, July 23-25, including a special appearance at the P&G Sports Lab experience at WNBA Live presented by AWS. Mitchell enters All-Star weekend amid a standout season. On June 4, 2026, she surpassed 5,000 career WNBA points, becoming only the second player in Indiana Fever franchise history to reach the milestone. She also earned her first career All-Star starter selection for the 2026 AT&T WNBA All-Star Game, marking the fourth All-Star selection of her career. The partnership builds on P&G's multi-year, multi-brand relationship with the WNBA, announced in April, which gives P&G brands a platform to engage with professional women's basketball as the game, its athletes, fans and influence continue to grow. In Cincinnati, Mitchell joined P&G employees to celebrate the announcement through autographs, photos and employee engagement...

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Extracted by Autobound

From the Signal API record
Event
Partnership

What this signalsA new partnership often opens integration and co-selling work.

Takes effect
Jul 24, 2026
Location
Cincinnati, Ohio, United States

More partnership signals at other companies

The full record

From the Signal API record

Extraction

Confidence
90%
Detected
Jul 24, 2026
signal_type
news
signal_subtype
partners_with

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/4c169c6b-7ffa-7ca2-1fb3-da9c9fce0ac9 returns this record as JSON. POST /v1/companies/enrich returns every signal for pg.com.

{
  "signal_id": "4c169c6b-7ffa-7ca2-1fb3-da9c9fce0ac9",
  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-07-24T15:00:00+00:00",
  "company": {
    "name": "Procter & Gamble",
    "domain": "pg.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/pg-announces-partnership-with-four-time-wnba-all-star-kelsey-mitchell-302833922.html",
    "title": "P&G ANNOUNCES PARTNERSHIP WITH FOUR-TIME WNBA ALL-STAR KELSEY MITCHELL",
    "excerpt": "Cincinnati native and Indiana Fever guard to debut partnership during AT&T WNBA All-Star 2026 CINCINNATI , July 24, 2026 /PRNewswire/ -- Procter & Gamble today announced a new partnership with four-time WNBA All-Star Kelsey Mitchell, a Cincinnati native and standout guard for the Indiana Fever. This marks the first time P&G has partnered with a professional athlete to act as a corporate ambassador across the full breadth of P&G brands globally! Mitchell will help bring P&G's WNBA partnership to life for fans during AT&T WNBA All-Star 2026 in Chicago, July 23-25, including a special appearance at the P&G Sports Lab experience at WNBA Live presented by AWS . Mitchell enters All-Star weekend amid a standout season. On June 4, 2026, she surpassed 5,000 career WNBA points, becoming only the second player in Indiana Fever franchise history to reach the milestone. She also earned her first career All-Star starter selection for the 2026 AT&T WNBA All-Star Game, marking the fourth All-Star selection of her career. The partnership builds on P&G's multi-year, multi-brand relationship with the WNBA, announced in April, which gives P&G brands a platform to engage with professional women's basketball as the game, its athletes, fans and influence continue to grow. In Cincinnati, Mitchell joined P&G employees to celebrate the announcement through autographs, photos and employee engagement...",
    "summary": "Procter & Gamble announced a new partnership with four-time WNBA All-Star Kelsey Mitchell, who will act as a corporate ambassador across all P&G brands globally.",
    "location": "Cincinnati, Ohio, United States",
    "planning": true,
    "image_url": "https://mmx.prnewswire.com/media/MS1925155/Multimedia_Logos_PG_logo_black-thumb-big.jpg?id=OA2786235&p=facebook",
    "confidence": 0.9,
    "published_at": "2026-07-24T15:00:00Z",
    "location_data": [
      {
        "city": "Cincinnati",
        "state": "Ohio",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-07-24",
    "article_sentence": "Procter & Gamble today announced a new partnership with four-time WNBA All-Star Kelsey Mitchell, a Cincinnati native and standout guard for the Indiana Fever."
  }
}

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