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ProgressiveNew customer

Cleveland’s WNBA team doesn’t play until 2028 but Progressive just scored jersey sponsorship

What happened

Progressive Insurance has become the jersey patch sponsor for Cleveland's new WNBA team, marking the first time a sponsor has bought both available spots on a WNBA jersey.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Cleveland's WNBA team doesn't play its first game until May 2028. However, the framework is steadily being put in place. The franchise announced on Tuesday that Progressive Insurance will be the jersey patch sponsor. It will also be the first time in the WNBA that a sponsor has bought both spots on a jersey. Teams are allowed to sell jersey patch placement on the upper left corner of uniforms as well as a larger spot under the numbers on the front of the jersey. The Phoenix Mercury were the first WNBA team to have a jersey sponsor in 2009. "We have a smaller partnership with Chicago that we announced a couple months ago, but this one was special to us," said Mari Pumarejo, Progressive's chief marketing officer. "Once we heard that the WNBA was going to bring a team to Cleveland, it was a good fit for us and we kept our ears open for an opportunity to learn more about it. And once we met (president of business operations) Allison (Howard) and the team, we just knew that our values matched and that we could have the kind of partnership where we could help support women's sports, the community and city." Progressive is based in Cleveland with its corporate headquarters in suburban Mayfield Heights, Ohio. The company has had a naming rights agreement for Cleveland's baseball stadium since 2008. Progressive CEO Tricia Griffith is also an investor in the Cleveland Astra, a women's...

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Extracted by Autobound

From the Signal API record
Event
New customer

What this signalsA new customer often means more work to staff, deliver and support.

Takes effect
Jul 21, 2026
Location
Cleveland, Ohio, United States

Companies

  • Cleveland WNBA teamClientwnbacleveland.com

More new customer signals at other companies

The full record

From the Signal API record

Extraction

Confidence
90%
Detected
Jul 21, 2026
signal_type
news
signal_subtype
signs_new_client

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/fab2ff23-dc73-448d-3513-86b28d4fff57 returns this record as JSON. POST /v1/companies/enrich returns every signal for progressive.com.

{
  "signal_id": "fab2ff23-dc73-448d-3513-86b28d4fff57",
  "signal_type": "news",
  "signal_subtype": "signs_new_client",
  "detected_at": "2026-07-21T21:22:57+00:00",
  "company": {
    "name": "Progressive",
    "domain": "progressive.com"
  },
  "data": {
    "url": "https://fortune.com/2026/07/21/progressive-cleveland-wnba-jersey-deal/",
    "title": "Cleveland’s WNBA team doesn’t play until 2028 but Progressive just scored jersey sponsorship",
    "author": "Joe Reedy, The Associated Press",
    "excerpt": "Cleveland’s WNBA team doesn’t play its first game until May 2028. However, the framework is steadily being put in place. The franchise announced on Tuesday that Progressive Insurance will be the jersey patch sponsor. It will also be the first time in the WNBA that a sponsor has bought both spots on a jersey. Teams are allowed to sell jersey patch placement on the upper left corner of uniforms as well as a larger spot under the numbers on the front of the jersey. The Phoenix Mercury were the first WNBA team to have a jersey sponsor in 2009. “We have a smaller partnership with Chicago that we announced a couple months ago, but this one was special to us,” said Mari Pumarejo, Progressive’s chief marketing officer. “Once we heard that the WNBA was going to bring a team to Cleveland, it was a good fit for us and we kept our ears open for an opportunity to learn more about it. And once we met (president of business operations) Allison (Howard) and the team, we just knew that our values matched and that we could have the kind of partnership where we could help support women’s sports, the community and city.” Progressive is based in Cleveland with its corporate headquarters in suburban Mayfield Heights, Ohio. The company has had a naming rights agreement for Cleveland’s baseball stadium since 2008. Progressive CEO Tricia Griffith is also an investor in the Cleveland Astra, a women’s...",
    "summary": "Progressive Insurance has become the jersey patch sponsor for Cleveland's new WNBA team, marking the first time a sponsor has bought both available spots on a WNBA jersey.",
    "location": "Cleveland, Ohio, USA",
    "planning": false,
    "image_url": "https://fortune.com/img-assets/wp-content/uploads/2026/07/AP26202514330556-e1784668943931.jpg?resize=1200,600",
    "confidence": 0.9,
    "published_at": "2026-07-21T21:22:57Z",
    "location_data": [
      {
        "city": "Cleveland",
        "state": "Ohio",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-07-21",
    "article_sentence": "The franchise announced on Tuesday that Progressive Insurance will be the jersey patch sponsor.",
    "related_company_name": "Cleveland WNBA team",
    "related_company_domain": "wnbacleveland.com"
  }
}

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