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ProgressiveNew customer

K-State partners with insurance giant Progressive for field logo sponsorship

What happened

Progressive Insurance has signed a sponsorship deal with K-State Athletics to place its logo on the university's football field.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

MANHATTAN, Kan. (KCTV) - K-State Athletics announced Tuesday that it is one of the baker's dozen of schools that will feature Progressive Insurance logos on their football fields this fall. The insurance giant expanded its investment in college football with an agreement with K-State and 12 other schools to place their logos on schools' football fields. K-State is joined by Boise State, Colorado, Georgia, Iowa, Ole Miss, Oregon, Purdue, SMU, Syracuse, Texas Tech, USC and Wake Forest. "We are pleased that K-State has been included in this national partnership opportunity which speaks volumes about our football program and brand," said K-State athletic director Gene Taylor. "Progressive is a household name and brand itself, and entering the college football space will provide them new exposure opportunities." The agreement comes as expanded advertisement rules also allow program's to sell advertising patches on schools' uniforms. Taylor has said previously K-State has a jersey patch partner, but has yet to announce who that will be. The Progressive logo on the field at Bill Snyder Family Stadium will also be joined by a Monster logo, after the energy drink company agreed to a league-wide deal with the Big 12 this offseason. Copyright 2026 KCTV. All rights reserved.

kctv5.com/2026/08/18/k-state-partners-with-insurance-giant-progressiv...Read the full source

Extracted by Autobound

From the Signal API record
Event
New customer

What this signalsA new customer often means more work to staff, deliver and support.

Location
Manhattan, Kansas, United States

Companies

  • K-State AthleticsClientkstatesports.com

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The full record

From the Signal API record

Extraction

Confidence
90%
Detected
Aug 18, 2026
signal_type
news
signal_subtype
signs_new_client

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/246e4d46-dca6-b13e-50d5-1f87cd8eb931 returns this record as JSON. POST /v1/companies/enrich returns every signal for progressive.com.

{
  "signal_id": "246e4d46-dca6-b13e-50d5-1f87cd8eb931",
  "signal_type": "news",
  "signal_subtype": "signs_new_client",
  "detected_at": "2026-08-18T21:45:00+00:00",
  "company": {
    "name": "Progressive",
    "domain": "progressive.com"
  },
  "data": {
    "url": "https://www.kctv5.com/2026/08/18/k-state-partners-with-insurance-giant-progressive-field-logo-sponsorship/",
    "title": "K-State partners with insurance giant Progressive for field logo sponsorship - KCTV",
    "excerpt": "MANHATTAN, Kan. (KCTV) - K-State Athletics announced Tuesday that it is one of the baker’s dozen of schools that will feature Progressive Insurance logos on their football fields this fall. The insurance giant expanded its investment in college football with an agreement with K-State and 12 other schools to place their logos on schools’ football fields. K-State is joined by Boise State, Colorado, Georgia, Iowa, Ole Miss, Oregon, Purdue, SMU, Syracuse, Texas Tech, USC and Wake Forest. “We are pleased that K-State has been included in this national partnership opportunity which speaks volumes about our football program and brand,” said K-State athletic director Gene Taylor . “Progressive is a household name and brand itself, and entering the college football space will provide them new exposure opportunities.” The agreement comes as expanded advertisement rules also allow program’s to sell advertising patches on schools’ uniforms. Taylor has said previously K-State has a jersey patch partner, but has yet to announce who that will be. The Progressive logo on the field at Bill Snyder Family Stadium will also be joined by a Monster logo, after the energy drink company agreed to a league-wide deal with the Big 12 this offseason. Copyright 2026 KCTV. All rights reserved.",
    "summary": "Progressive Insurance has signed a sponsorship deal with K-State Athletics to place its logo on the university's football field.",
    "location": "Manhattan, Kansas, USA",
    "planning": true,
    "image_url": "https://gray-kctv-prod.gtv-cdn.com/resizer/v2/SNC3UEBDO5BVVHVOD77PUOB3DE.jpg?auth=fd6a6195106b8abb334c81451ce6e36bbf470b7860f36771079570839c52f79b&width=1200&height=600&smart=true",
    "confidence": 0.9,
    "published_at": "2026-08-18T21:45:00Z",
    "location_data": [
      {
        "city": "Manhattan",
        "state": "Kansas",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "K-State Athletics announced Tuesday that it is one of the baker’s dozen of schools that will feature Progressive Insurance logos on their football fields this fall.",
    "related_company_name": "K-State Athletics",
    "related_company_domain": "kstatesports.com"
  }
}

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