Dreamforce 2026 - how PwC’s alliance with Salesforce pays a workforce dividend by taking AI to the customer edge

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  "signal_type": "news",
  "signal_subtype": "receives_award",
  "detected_at": "2026-09-15T21:24:53+00:00",
  "company": {
    "name": "PwC",
    "domain": "pwc.com"
  },
  "data": {
    "url": "https://diginomica.com/dreamforce-2026-how-pwcs-alliance-salesforce-pays-workforce-dividend-taking-ai-customer-edge",
    "award": "Consulting Partner of the Year",
    "title": "Dreamforce 2026 - how PwC’s alliance with Salesforce pays a workforce dividend by taking AI to the customer edge - Diginomica",
    "excerpt": "Many enterprises are getting stuck with their AI deployments, unable to see the value of moving forward with investment, yet too worried about losing out to competitors to cut losses. PwC thinks that the problem lies with applying AI to existing processes, rather than using it to power workflows in new reimagined ways. For example, consumers aren't waiting for companies to figure out AI, they're already using it to research products, compare options and make purchasing decisions. Yet many companies are still deploying AI inside marketing, sales, commerce, pricing and service structures designed for a different era. At Dreamforce I was able to talk with Ian Kahn Principal, US and Global Customer and Commercial Excellence Platform Leader, PwC US and Preet Takkar, Principal, US and Global Salesforce Leader, PwC US. They explained that a group of early leaders have emerged and this 20% are capturing 75% of value amongst the customers that have adopted AI. So how are they achieving this? Kahn says; We have studied early leaders as we are working with a lot of these companies that are early to market and that are establishing success. One characteristic they share is that they are using PwC’s Intelligent Customer Edge that aligns investments with your data and provides end-to-end orchestration. In this way you can apply the strength of AI and your workforce to change the way that...",
    "summary": "PwC received the Consulting Partner of the Year award from Salesforce for its work using Salesforce Headless 360 capabilities with a Fortune 50 CPG company.",
    "planning": false,
    "image_url": "https://diginomica.com/sites/default/files/images/2025-09/PwC_logo_rgb_colour_pos.png",
    "confidence": 0.9,
    "published_at": "2026-09-15T21:24:53Z",
    "article_sentence": "Fresh from securing Consulting Partner of the Year for its work using Salesforce Headless 360 capabilities, Kahn explained that this award was won based on work with a Fortune 50 global CPG company."
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curl -X POST https://signals.autobound.ai/v1/companies/enrich \
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