pwc.com traffic surged 23% to 5M monthly visits.

{
  "signal_id": "4375ae25-df48-4790-9a2f-57f727d7e318",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficSurge",
  "detected_at": "2026-10-12T07:52:48.297+00:00",
  "company": {
    "name": "PwC",
    "domain": "pwc.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "pwc.com traffic surged 23% to 5M monthly visits.",
    "traffic": {
      "2026-07-01": 4588446,
      "2026-08-01": 4382457,
      "2026-09-01": 5411895
    },
    "category": "finance/accounting_and_auditing",
    "relevance": 65.8,
    "ai_traffic": {
      "top_prompts": [
        "What are best practices for conducting an enterprise-wide digital transformation to improve operational efficiency and customer experience?",
        "How should a multinational organization assess and manage cybersecurity risks during a cloud migration to ensure regulatory compliance and data protection?",
        "Can you compare common strategies for implementing sustainable finance initiatives in large corporations and recommend steps to integrate ESG metrics into corporate reporting?"
      ],
      "total_visits": 71994,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 75.581
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 6.595
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 3.116
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.013
    },
    "engagement": {
      "bounce_rate": 0.491,
      "pages_per_visit": 3.841,
      "avg_visit_duration_seconds": 180
    },
    "global_rank": 9743,
    "mail_visits": 254359,
    "country_rank": 4624,
    "top_keywords": [
      {
        "cpc": 1.46,
        "name": "pwc",
        "volume": 405050,
        "estimated_value": 155310
      },
      {
        "cpc": 1.07,
        "name": "pwc careers",
        "volume": 82350,
        "estimated_value": 108390
      },
      {
        "cpc": 2.64,
        "name": "pwc internships",
        "volume": 31420,
        "estimated_value": 25820
      },
      {
        "cpc": 1.2,
        "name": "pwc jobs",
        "volume": 13180,
        "estimated_value": 12810
      },
      {
        "cpc": 2.94,
        "name": "strategy&",
        "volume": 14530,
        "estimated_value": 10610
      }
    ],
    "traffic_band": "established",
    "category_rank": 5,
    "direct_visits": 1715571,
    "search_visits": 1748042,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 1012024,
    "top_countries": {
      "CA": 0.045,
      "GB": 0.026,
      "IN": 0.126,
      "JP": 0.045,
      "US": 0.465
    },
    "website_title": "We welcome your comments",
    "brand_strength": "moderate",
    "change_3mo_pct": 17.9,
    "change_mom_pct": 23.5,
    "referral_visits": 443775,
    "traffic_sources": {
      "mail": 0.047,
      "paid": 0,
      "direct": 0.317,
      "search": 0.323,
      "social": 0.187,
      "referral": 0.082
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.3% (~71,994 visits). Top: chatgpt.com (76%), gemini.google.com (7%), perplexity.ai (3%), claude.ai (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "4/5",
    "website_description": "With bold insights, proven expertise and tech that moves business forward, we help you drive your company to the leading edge.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 73,
    "social_traffic_level": "high",
    "brand_strength_detail": "Moderate brand recognition with 32% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 73: Engagement 61/100 (25%), Volume 100/100 (20%), Brand 63/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 13/100 (10%).",
    "social_traffic_detail": "High social traffic at 19% of total visits (~1,012,024 visits).",
    "engagement_quality_score": 61,
    "geo_concentration_detail": "Moderately concentrated traffic: US (47%), IN (13%), CA (5%).",
    "referral_strength_detail": "Moderate referral strength at 8% of traffic (~443,775 visits).",
    "search_dependency_detail": "Low search dependency at 32% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (61/100) with 49% bounce rate, 3.8 pages per visit, and 180-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/4375ae25-df48-4790-9a2f-57f727d7e318 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"pwc.com","limit":20}'