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Quest DiagnosticsTraffic snapshot

questdiagnostics.com received 16M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.5% (~78,681 visits). Top: chatgpt.com (82%), gemini.google.com (10%), claude.ai (6%), copilot.microsoft.com (0%), perplexity.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
16,346,550
Month over month
+7.1%
3-month change
+7.5%
Global rank
2,536
Top country
US (99%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
512
Category rank
8
Change, 3 months
+7.5%
Change, month over month
+7.1%
Digital health score
86

Details

Measured month
Jul 2026
Category
health/health
Mail visits
1,324,071
Traffic band
Major
Direct visits
7,617,492
Search visits
6,228,036
Small website
No
Snapshot date
Jul 1, 2026
Social visits
212,505
Website title
Social media | Quest Diagnostics
Brand strength
Strong
Referral visits
850,021
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.5% (~78,681 visits). Top: chatgpt.com (82%), gemini.google.com (10%), claude.ai (6%), copilot.microsoft.com (0%), perplexity.ai (0%).
Geo concentration
Highly concentrated
Referral strength
Moderate
Consecutive months
3
Engagement quality
High
Brand keyword ratio
2/5
Website description
at quest, we're working together to create a healthier world, one life at a time.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low
Brand strength detail
Strong brand recognition with 47% direct traffic. Brand keyword ratio: 2/5.

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/9d598a46-f7d0-4982-b892-7ef1eeeab9c5 returns this record as JSON. POST /v1/companies/enrich returns every signal for questdiagnostics.com.

{
  "signal_id": "9d598a46-f7d0-4982-b892-7ef1eeeab9c5",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:48:01.5+00:00",
  "company": {
    "name": "Quest Diagnostics",
    "domain": "questdiagnostics.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "questdiagnostics.com received 16M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 15211869,
      "2026-06-01": 15266330,
      "2026-07-01": 16346550
    },
    "category": "health/health",
    "relevance": 24.1,
    "ai_traffic": {
      "total_visits": 78681,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 81.804
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 9.604
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 6.204
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 4,
          "share": 0
        },
        {
          "name": "perplexity.ai",
          "rank": 5,
          "share": 0
        }
      ],
      "traffic_share": 0.005
    },
    "engagement": {
      "bounce_rate": 0.224,
      "pages_per_visit": 6.364,
      "avg_visit_duration_seconds": 349
    },
    "global_rank": 2536,
    "mail_visits": 1324071,
    "country_rank": 512,
    "top_keywords": [
      {
        "cpc": 1.13,
        "name": "quest diagnostics",
        "volume": 564430,
        "estimated_value": 978900
      },
      {
        "cpc": 0.85,
        "name": "quest",
        "volume": 768510,
        "estimated_value": 817960
      },
      {
        "cpc": 1.16,
        "name": "myquest",
        "volume": 46740,
        "estimated_value": 129760
      },
      {
        "cpc": 0.37,
        "name": "quest diagnostics login",
        "volume": 82860,
        "estimated_value": 126660
      },
      {
        "cpc": 0.37,
        "name": "quest login",
        "volume": 41260,
        "estimated_value": 88440
      }
    ],
    "traffic_band": "major",
    "category_rank": 8,
    "direct_visits": 7617492,
    "search_visits": 6228036,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 212505,
    "top_countries": {
      "CA": 0.001,
      "IN": 0.001,
      "PH": 0.001,
      "PK": 0,
      "US": 0.989
    },
    "website_title": "Social media | Quest Diagnostics",
    "brand_strength": "strong",
    "change_3mo_pct": 7.5,
    "change_mom_pct": 7.1,
    "referral_visits": 850021,
    "traffic_sources": {
      "mail": 0.081,
      "paid": 0,
      "direct": 0.466,
      "search": 0.381,
      "social": 0.013,
      "referral": 0.052
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.5% (~78,681 visits). Top: chatgpt.com (82%), gemini.google.com (10%), claude.ai (6%), copilot.microsoft.com (0%), perplexity.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "2/5",
    "website_description": "at quest, we're working together to create a healthier world, one life at a time.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 86,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 47% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 86: Engagement 99/100 (25%), Volume 100/100 (20%), Brand 93/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~212,505 visits).",
    "engagement_quality_score": 99,
    "geo_concentration_detail": "Highly concentrated traffic: US (99%), PH (0%), CA (0%).",
    "referral_strength_detail": "Moderate referral strength at 5% of traffic (~850,021 visits).",
    "search_dependency_detail": "Moderate search dependency at 38% of total traffic.",
    "engagement_quality_detail": "High engagement (99/100) with 22% bounce rate, 6.4 pages per visit, and 349-second average duration."
  }
}

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