Quince adds wine to assortment through partnership with Drinks
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Quince adds wine to assortment through partnership with Drinks. The online retailer teamed up with the AI-powered SaaS platform to offer a curated selection of wines as it expands into gourmet food and wine. Dive brief: * Online retailer Quince has partnered with Drinks, an AI-powered SaaS platform, to offer a curated wine selection as part of its new gourmet food and wine vertical, according to a press release. * The partnership with Drinks offers Quince the opportunity to market and sell wine through licensed producers and retailers that handle fulfillment and maintain compliance at check-out in real time. * Quince on Tuesday launched the new category with a Dom Pérignon Brut Champagne 2015 Vintage and plans to expand the assortment this month and into 2026. Dive insight: Quince markets apparel, jewelry, home decor, luggage, beauty, food and wellness products through a "manufacturer-to-consumer" approach. It is now able to complement those items with alcoholic beverages through Drinks. "Digital-first brands and retailers have historically been locked out of the alcohol category due to regulatory hurdles and complexity," Zac Brandenberg, co-founder and CEO of Drinks, said in a statement. "Yet, consumer research shows nearly half of young alcohol buyers want to purchase from their favorite online retailers, not traditional alcohol stores. Quince demonstrates what's...
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