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Ralph LaurenLaunch

Ralph Lauren Unveils 2026 Pink Pony Campaign Celebrating ‘The Power of Us’ in Global Fight Against Cancer

What happened

Ralph Lauren has launched its 2026 Pink Pony campaign, titled “The Power of Us,” which aims to recognize the power of community and collective action in the fight against cancer.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Ralph Lauren has introduced the 2026 Pink Pony campaign, "The Power of Us," which recognizes the power of community, togetherness and collective action. Through the inspirational stories of cancer survivors, the new campaign spotlights their personal experiences navigating diagnosis and treatment, the power of community support and the vital importance of early detection. This year's campaign features Dr. Chanita Hughes-Halbert, Ph.D., director of the Ralph Lauren Center for Cancer Prevention and associate director for Cancer Health Disparities at USC Norris Comprehensive Cancer Center; Sam Suriakumar, musician, consultant and brain cancer patient at The Royal Marsden in Sutton, U.K.; Ash Foo, model and ovarian cancer survivor; Cade Thompson, model and hybrid osteosarcoma survivor; Chad Palumbo, professional lacrosse player and rhabdomyosarcoma survivor; Marko Manojlovic, model and Hodgkin lymphoma survivor, and Saffron Vadher, author, model and leukemia survivor. The 2026 Pink Pony collection features a signature black-and-pink color palette across a curated assortment of iconic Ralph Lauren styles. Ralph Lauren will donate 100 percent of the purchase price from each classic Pink Pony Twill Ball Cap, Pink Pony Oxford Shirt and Pink Pony Relaxed Fit Cable-Knit Sweater, and at least 25 percent of the purchase price from all other products in the Pink Pony collection to an...

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Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
2026 Pink Pony campaign

The full record

From the Signal API record

Details

Release type
Campaign

Topics and mentions

Product tags

  • campaigns
  • marketing

Extraction

Confidence
90%
Detected
Sep 29, 2026
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/275f04a7-d4f6-845d-68a3-307a9fa60bc0 returns this record as JSON. POST /v1/companies/enrich returns every signal for ralphlauren.com.

{
  "signal_id": "275f04a7-d4f6-845d-68a3-307a9fa60bc0",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-09-29T04:01:50+00:00",
  "company": {
    "name": "Ralph Lauren",
    "domain": "ralphlauren.com"
  },
  "data": {
    "url": "https://wwd.com/fashion-news/fashion-features/ralph-lauren-2026-pink-pony-campaign-power-of-us-global-fight-against-cancer-1239284020/",
    "title": "Ralph Lauren Unveils 2026 Pink Pony Campaign Celebrating ‘The Power of Us’ in Global Fight Against Cancer - WWD",
    "excerpt": "Ralph Lauren has introduced the 2026 Pink Pony campaign, “The Power of Us,” which recognizes the power of community, togetherness and collective action. Through the inspirational stories of cancer survivors, the new campaign spotlights their personal experiences navigating diagnosis and treatment, the power of community support and the vital importance of early detection. This year’s campaign features Dr. Chanita Hughes-Halbert, Ph.D., director of the Ralph Lauren Center for Cancer Prevention and associate director for Cancer Health Disparities at USC Norris Comprehensive Cancer Center; Sam Suriakumar, musician, consultant and brain cancer patient at The Royal Marsden in Sutton, U.K.; Ash Foo, model and ovarian cancer survivor; Cade Thompson, model and hybrid osteosarcoma survivor; Chad Palumbo, professional lacrosse player and rhabdomyosarcoma survivor; Marko Manojlovic, model and Hodgkin lymphoma survivor, and Saffron Vadher, author, model and leukemia survivor. The 2026 Pink Pony collection features a signature black-and-pink color palette across a curated assortment of iconic Ralph Lauren styles. Ralph Lauren will donate 100 percent of the purchase price from each classic Pink Pony Twill Ball Cap, Pink Pony Oxford Shirt and Pink Pony Relaxed Fit Cable-Knit Sweater, and at least 25 percent of the purchase price from all other products in the Pink Pony collection to an...",
    "product": "2026 Pink Pony campaign",
    "summary": "Ralph Lauren has launched its 2026 Pink Pony campaign, titled “The Power of Us,” which aims to recognize the power of community and collective action in the fight against cancer.",
    "planning": false,
    "image_url": "https://wwd.com/wp-content/uploads/2026/09/Chad_Palumbo_Dr.Chanita_Hughes-Halbert_Sam_Suriakumar_Ash_Foo_001.jpg?crop=0px%2C68px%2C4092px%2C2292px&resize=1000%2C563",
    "confidence": 0.9,
    "product_data": {
      "name": "2026 Pink Pony campaign",
      "full_text": "the 2026 Pink Pony campaign, “The Power of Us,”",
      "fuzzy_match": false,
      "release_type": "campaign"
    },
    "product_tags": [
      "campaigns",
      "marketing"
    ],
    "published_at": "2026-09-29T04:01:50Z",
    "article_sentence": "Ralph Lauren has introduced the 2026 Pink Pony campaign, “The Power of Us,” which recognizes the power of community, togetherness and collective action."
  }
}

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