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Ralph LaurenSustained decline

ralphlauren.com shows sustained decline with 3 consecutive months of decreases, down 42% overall to 10M.

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
10,185,669
Month over month
-29.7%
3-month change
-41.8%
Global rank
4,763
Top country
US (84%)
Trend
Consecutive decline

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The full record

From the Signal API record

Numbers

Change, 3 months
-41.8%
Change, month over month
-29.7%
Digital health score
72

Details

Measured month
Jan 2026
Category
lifestyle/fashion_and_apparel
Mail visits
42,162
Traffic band
Major
Direct visits
19,394,475
Search visits
18,762,047
Snapshot date
Jan 1, 2026
Social visits
1,602,152
Brand strength
Strong
Referral visits
1,897,286
AI traffic detail
No AI traffic data available.
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
Moderate
Consecutive months
3
Brand keyword ratio
0/0
Digital health label
Good
Social traffic level
Low
Brand strength detail
Strong brand recognition with 46% direct traffic. Brand keyword ratio: 0/0.
Digital health detail
Score 72: Engagement 68/100 (25%), Volume 100/100 (20%), Brand 92/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 0/100 (10%).
Social traffic detail
Low social traffic at 4% of total visits (~1,602,152 visits).
Engagement quality score
68
Geo concentration detail
Highly concentrated traffic: US (84%), GB (1%), IN (1%).
Referral strength detail
Weak referral strength at 5% of traffic (~1,897,286 visits).

Extraction

Detected
Feb 13, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/93584252-3e70-46da-b794-3c047fd288ca returns this record as JSON. POST /v1/companies/enrich returns every signal for ralphlauren.com.

{
  "signal_id": "93584252-3e70-46da-b794-3c047fd288ca",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-02-13T17:07:39.409+00:00",
  "company": {
    "name": "Ralph Lauren",
    "domain": "ralphlauren.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "ralphlauren.com shows sustained decline with 3 consecutive months of decreases, down 42% overall to 10M.",
    "traffic": {
      "2025-11-01": 17496754,
      "2025-12-01": 14479480,
      "2026-01-01": 10185669
    },
    "category": "lifestyle/fashion_and_apparel",
    "relevance": 85,
    "engagement": {
      "bounce_rate": 0.499,
      "pages_per_visit": 4.632,
      "avg_visit_duration_seconds": 192
    },
    "global_rank": 4763,
    "mail_visits": 42162,
    "traffic_band": "major",
    "direct_visits": 19394475,
    "search_visits": 18762047,
    "snapshot_date": "2026-01-01",
    "social_visits": 1602152,
    "top_countries": {
      "BR": 0.005,
      "GB": 0.011,
      "GT": 0.006,
      "IN": 0.007,
      "US": 0.843
    },
    "brand_strength": "strong",
    "change_3mo_pct": -41.8,
    "change_mom_pct": -29.7,
    "referral_visits": 1897286,
    "traffic_sources": {
      "mail": 0.001,
      "paid": 0.011,
      "direct": 0.46,
      "search": 0.445,
      "social": 0.038,
      "referral": 0.045
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "No AI traffic data available.",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "0/0",
    "digital_health_label": "good",
    "digital_health_score": 72,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 46% direct traffic. Brand keyword ratio: 0/0.",
    "digital_health_detail": "Score 72: Engagement 68/100 (25%), Volume 100/100 (20%), Brand 92/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~1,602,152 visits).",
    "engagement_quality_score": 68,
    "geo_concentration_detail": "Highly concentrated traffic: US (84%), GB (1%), IN (1%).",
    "referral_strength_detail": "Weak referral strength at 5% of traffic (~1,897,286 visits).",
    "search_dependency_detail": "Moderate search dependency at 45% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (68/100) with 50% bounce rate, 4.6 pages per visit, and 192-second average duration."
  }
}

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