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Rapid7Sustained decline

rapid7.com shows sustained decline with 3 consecutive months of decreases, down 12% overall to 759K.

What happened

Minimal AI traffic at 0.9% (~6,536 visits). Top: chatgpt.com (88%), gemini.google.com (6%), perplexity.ai (6%), claude.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
758,524
Month over month
-9.9%
3-month change
-12.2%
Global rank
59,229
Top country
US (36%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
29,398
Category rank
76
Change, 3 months
-12.2%
Change, month over month
-9.9%
Digital health score
75

Details

Measured month
May 2026
Category
computers_electronics_and_technology/computer_security
Mail visits
7,585
Traffic band
Developing
Direct visits
426,290
Search visits
211,628
Small website
No
Snapshot date
May 1, 2026
Social visits
47,787
Website title
Rapid7
Brand strength
Strong
Referral visits
42,477
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.9% (~6,536 visits). Top: chatgpt.com (88%), gemini.google.com (6%), perplexity.ai (6%), claude.ai (0%).
Geo concentration
Moderately concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
1/5
Website description
Outpace attackers with the only endpoint to cloud, unified cybersecurity platform. Build business resilience with expert-led 24/7 MDR.
Country rank country
US
Digital health label
Excellent
Brand strength detail
Strong brand recognition with 56% direct traffic. Brand keyword ratio: 1/5.

Extraction

Detected
Jun 22, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/983afbf2-c7f5-445a-b257-6ba3202b2f1c returns this record as JSON. POST /v1/companies/enrich returns every signal for rapid7.com.

{
  "signal_id": "983afbf2-c7f5-445a-b257-6ba3202b2f1c",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-06-22T08:00:40.266+00:00",
  "company": {
    "name": "Rapid7",
    "domain": "rapid7.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "rapid7.com shows sustained decline with 3 consecutive months of decreases, down 12% overall to 759K.",
    "traffic": {
      "2026-03-01": 863874,
      "2026-04-01": 841412,
      "2026-05-01": 758524
    },
    "category": "computers_electronics_and_technology/computer_security",
    "relevance": 23.6,
    "ai_traffic": {
      "total_visits": 6536,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 87.744
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 5.992
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 5.814
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.009
    },
    "engagement": {
      "bounce_rate": 0.437,
      "pages_per_visit": 4.6,
      "avg_visit_duration_seconds": 282
    },
    "global_rank": 59229,
    "mail_visits": 7585,
    "country_rank": 29398,
    "top_keywords": [
      {
        "cpc": 9.4,
        "name": "rapid7",
        "volume": 16520,
        "estimated_value": 9590
      },
      {
        "cpc": 0.15,
        "name": "wormgpt",
        "volume": 33880,
        "estimated_value": 3910
      },
      {
        "cpc": 2.45,
        "name": "metasploitable",
        "volume": 6910,
        "estimated_value": 2310
      },
      {
        "cpc": 2.57,
        "name": "metasploitable 2",
        "volume": 5310,
        "estimated_value": 2270
      },
      {
        "cpc": 15.31,
        "name": "rapid 7",
        "volume": 3380,
        "estimated_value": 2090
      }
    ],
    "traffic_band": "developing",
    "category_rank": 76,
    "direct_visits": 426290,
    "search_visits": 211628,
    "small_website": false,
    "snapshot_date": "2026-05-01T00:00:00+00:00",
    "social_visits": 47787,
    "top_countries": {
      "DE": 0.029,
      "GB": 0.083,
      "IN": 0.073,
      "PT": 0.039,
      "US": 0.363
    },
    "website_title": "Rapid7",
    "brand_strength": "strong",
    "change_3mo_pct": -12.2,
    "change_mom_pct": -9.9,
    "referral_visits": 42477,
    "traffic_sources": {
      "mail": 0.01,
      "paid": 0,
      "direct": 0.562,
      "search": 0.279,
      "social": 0.063,
      "referral": 0.056
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.9% (~6,536 visits). Top: chatgpt.com (88%), gemini.google.com (6%), perplexity.ai (6%), claude.ai (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "1/5",
    "website_description": "Outpace attackers with the only endpoint to cloud, unified cybersecurity platform. Build business resilience with expert-led 24/7 MDR.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 75,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 56% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 75: Engagement 82/100 (25%), Volume 75/100 (20%), Brand 100/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 9/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 6% of total visits (~47,787 visits).",
    "engagement_quality_score": 82,
    "geo_concentration_detail": "Moderately concentrated traffic: US (36%), GB (8%), IN (7%).",
    "referral_strength_detail": "Moderate referral strength at 6% of traffic (~42,477 visits).",
    "search_dependency_detail": "Low search dependency at 28% of total traffic.",
    "engagement_quality_detail": "High engagement (82/100) with 44% bounce rate, 4.6 pages per visit, and 282-second average duration."
  }
}

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