Skip to main content
Red BullLaunch

Max Verstappen Passes All 100 Karts in 14 Laps in Red Bull's Max vs 100

What happened

Red Bull staged "Max vs 100," described as the largest go-kart race ever, at Silverstone.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Red Bull athlete and four-time Formula 1 world champion started 101st at Silverstone and cleared the largest go-kart race ever staged in 35 minutes LONDON, Sept. 17, 2026 /PRNewswire/ -- Red Bull athlete Max Verstappen (Netherlands) overtook all 100 challengers in Red Bull's Max vs 100, the largest go-kart race ever staged, completing the task on lap 14 of 30 at Silverstone. The four-time Formula 1 world champion started 101st on a grid built specifically for the event and cleared the field in 35 minutes, streamed live on Disney+ and the ESPN App. Under the race rules, a driver was eliminated the moment the rear of Verstappen's kart drew level with the front of theirs. The field included Red Bull athletes, content creators, streamers, journalists and fans selected from around the world. Race Director and track designer David Terrien laid out a temporary Silverstone circuit to accommodate the 100-kart field. The opening lap decided half the race. Two minutes in, Verstappen was running 37th, and 63 drivers, more than half the field, had been eliminated without completing a lap. Pole-sitter Jacky Martens, a Dutch Formula 1 journalist, YouTuber Zac Alsop and Red Bull Ford Powertrains technician Lewis Osler built a lead of around 12 seconds. Verstappen took three seconds a lap out of that gap, then cleared Alsop and Osler in one corner before passing Martens to finish the race...

Keep reading with a free account

The rest of this article, and every signal for Red Bull, is in your free account.

Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
Max vs 100
Takes effect
Sep 17, 2026
Location
Silverstone, England, United Kingdom

The full record

From the Signal API record

Topics and mentions

Product tags

  • campaigns
  • entertainment

Extraction

Confidence
90%
Detected
Sep 17, 2026
signal_type
news
signal_subtype
launches

Use this data

Get every launch signal for Red Bull and the companies you sell to, in the tools you already use.

  1. Ask Claude about it

    Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Red Bull this week?”

  2. Send it to your own tools

    The Signal API returns launch signals for any list of companies as JSON, for your CRM, warehouse or app.

  3. Try it free

    Sign up and spend your free credits on the companies you sell to.

    Start Free1,000 free credits

The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/2a327e64-d621-c25c-0a82-65d947db040d returns this record as JSON. POST /v1/companies/enrich returns every signal for redbull.com.

{
  "signal_id": "2a327e64-d621-c25c-0a82-65d947db040d",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-09-17T16:51:00+00:00",
  "company": {
    "name": "Red Bull",
    "domain": "redbull.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/max-verstappen-passes-all-100-karts-in-14-laps-in-red-bulls-max-vs-100-302882424.html",
    "title": "Max Verstappen Passes All 100 Karts in 14 Laps in Red Bull's Max vs 100",
    "excerpt": "Red Bull athlete and four-time Formula 1 world champion started 101st at Silverstone and cleared the largest go-kart race ever staged in 35 minutes LONDON , Sept. 17, 2026 /PRNewswire/ -- Red Bull athlete Max Verstappen (Netherlands) overtook all 100 challengers in Red Bull's Max vs 100, the largest go-kart race ever staged, completing the task on lap 14 of 30 at Silverstone. The four-time Formula 1 world champion started 101st on a grid built specifically for the event and cleared the field in 35 minutes, streamed live on Disney+ and the ESPN App. Under the race rules, a driver was eliminated the moment the rear of Verstappen's kart drew level with the front of theirs. The field included Red Bull athletes, content creators, streamers, journalists and fans selected from around the world. Race Director and track designer David Terrien laid out a temporary Silverstone circuit to accommodate the 100-kart field. The opening lap decided half the race. Two minutes in, Verstappen was running 37th, and 63 drivers, more than half the field, had been eliminated without completing a lap. Pole-sitter Jacky Martens, a Dutch Formula 1 journalist, YouTuber Zac Alsop and Red Bull Ford Powertrains technician Lewis Osler built a lead of around 12 seconds. Verstappen took three seconds a lap out of that gap, then cleared Alsop and Osler in one corner before passing Martens to finish the race...",
    "product": "Max vs 100",
    "summary": "Red Bull staged \"Max vs 100,\" described as the largest go-kart race ever, at Silverstone.",
    "location": "Silverstone, United Kingdom",
    "planning": false,
    "image_url": "https://mmx.prnewswire.com/media/MS1990846/Red-Bull-Max-Verstappen.jpg?id=OA2955951&p=facebook",
    "confidence": 0.9,
    "product_data": {
      "name": "Max vs 100",
      "full_text": "Red Bull's Max vs 100, the largest go-kart race ever staged",
      "fuzzy_match": false
    },
    "product_tags": [
      "campaigns",
      "entertainment"
    ],
    "published_at": "2026-09-17T16:51:00Z",
    "location_data": [
      {
        "city": "Silverstone",
        "state": "England",
        "region": "Northern Europe",
        "country": "United Kingdom",
        "continent": "Europe",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-09-17",
    "article_sentence": "Red Bull athlete Max Verstappen (Netherlands) overtook all 100 challengers in Red Bull's Max vs 100, the largest go-kart race ever staged, completing the task on lap 14 of 30 at Silverstone."
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.