Redfin Just Handed Drone Pilots a Client Checklist. Use It
Article excerpt
Highlighted: the sentence this signal was extracted from
Redfin, one of the largest real estate brokerages in the United States, published a guide on September 22 telling home sellers how to get a property ready for a drone photo shoot. Not whether to hire a pilot. How to prepare for one: clear the roof, move the cars, roll the bins out of sight, leave the airspace to the pilot. Redfin quoted me on the roof. From 150 feet up it is the biggest surface in the frame, so I told them to treat it like the lawn. The guide ends with a 12-point pre-shoot checklist written for the seller, and its last item tells the seller to confirm the pilot's Part 107 certificate before the shoot. Sellers reading a brokerage blog are now being told to check a pilot's paperwork. Most pilots have never sent a seller a checklist of their own. Redfin's guide, written by Carson Sperry, collects prep advice from Justin Phillips of American Guerilla Marketing, Karl Roskamp of Launchpad Home Group, Jeffrey R. Theisler of Imaging in the Sky, and DroneXL. It ends with the checklist the seller works through the evening before the shoot. The framing is what changes. From the sidewalk a buyer sees the front door and the landscaping. From 150 or 200 feet up, Redfin writes, the roof becomes a continent and the recycling bin beside the garage becomes part of the listing photo. So the guide walks sellers through the surfaces a ground-level shoot never showed them...
Keep reading with a free account
The rest of this article, and every signal for Redfin, is in your free account.
