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Rocket LabTraffic snapshot

rocketlabusa.com received 29K monthly visits with traffic from 5 countries.

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
28,761
Month over month
-3%
3-month change
-2.7%
Global rank
790,942
Top country
US (37%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
478,393
Category rank
1,186
Change, 3 months
-2.7%
Change, month over month
-3%
Digital health score
59

Details

Measured month
May 2026
Category
science_and_education/science_and_education
Mail visits
0
Traffic band
Emerging
Direct visits
16,394
Search visits
8,600
Small website
No
Snapshot date
May 1, 2026
Social visits
546
Website title
Rocket Lab | The Space Company | Rocket Lab
Brand strength
Strong
Referral visits
1,524
AI traffic detail
None AI traffic at 0% (~0 visits).
Geo concentration
Moderately concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
4/5
Website description
The end-to-end space company delivering reliable launch services, spacecraft, satellite components.
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Strong brand recognition with 57% direct traffic. Brand keyword ratio: 4/5.

Extraction

Detected
Jun 22, 2026
signal_type
seo-traffic
signal_subtype
baseline

Use this data

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/19db5a2c-efa9-4147-9df0-9b60052979c3 returns this record as JSON. POST /v1/companies/enrich returns every signal for rocketlabusa.com.

{
  "signal_id": "19db5a2c-efa9-4147-9df0-9b60052979c3",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-06-22T07:50:02.575+00:00",
  "company": {
    "name": "Rocket Lab",
    "domain": "rocketlabusa.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "rocketlabusa.com received 29K monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-03-01": 29562,
      "2026-04-01": 29665,
      "2026-05-01": 28761
    },
    "category": "science_and_education/science_and_education",
    "relevance": 6.1,
    "ai_traffic": {
      "total_visits": 0,
      "traffic_share": 0
    },
    "engagement": {
      "bounce_rate": 0.333,
      "pages_per_visit": 3.918,
      "avg_visit_duration_seconds": 506
    },
    "global_rank": 790942,
    "mail_visits": 0,
    "country_rank": 478393,
    "top_keywords": [
      {
        "cpc": 1.13,
        "name": "rocket lab",
        "volume": 134860,
        "estimated_value": 590
      },
      {
        "cpc": 0.96,
        "name": "rocketlab",
        "volume": 52660,
        "estimated_value": 440
      },
      {
        "name": "rocket lab patches",
        "volume": 360,
        "estimated_value": 260
      },
      {
        "name": "rocket lab mercg",
        "volume": 220,
        "estimated_value": 210
      },
      {
        "name": "rocket lab merch",
        "volume": 170,
        "estimated_value": 190
      }
    ],
    "traffic_band": "emerging",
    "category_rank": 1186,
    "direct_visits": 16394,
    "search_visits": 8600,
    "small_website": false,
    "snapshot_date": "2026-05-01T00:00:00+00:00",
    "social_visits": 546,
    "top_countries": {
      "GB": 0.067,
      "KR": 0.086,
      "PL": 0.16,
      "TW": 0.049,
      "US": 0.372
    },
    "website_title": "Rocket Lab | The Space Company | Rocket Lab",
    "brand_strength": "strong",
    "change_3mo_pct": -2.7,
    "change_mom_pct": -3,
    "referral_visits": 1524,
    "traffic_sources": {
      "mail": 0,
      "paid": 0,
      "direct": 0.57,
      "search": 0.299,
      "social": 0.019,
      "referral": 0.053
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "None AI traffic at 0% (~0 visits).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "The end-to-end space company delivering reliable launch services, spacecraft, satellite components.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 59,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 57% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 59: Engagement 84/100 (25%), Volume 50/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 25/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~546 visits).",
    "engagement_quality_score": 84,
    "geo_concentration_detail": "Moderately concentrated traffic: US (37%), PL (16%), KR (9%).",
    "referral_strength_detail": "Moderate referral strength at 5% of traffic (~1,524 visits).",
    "search_dependency_detail": "Low search dependency at 30% of total traffic.",
    "engagement_quality_detail": "High engagement (84/100) with 33% bounce rate, 3.9 pages per visit, and 506-second average duration."
  }
}

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